Sports Content Creator

About the role

Position Overview The Sports Content Creator is responsible for developing, capturing, and producing engaging content that highlights Layton Sports Cards, the sports card hobby, collectible products, live breaks, events, and the broader sports community. This position focuses on creating compelling short-form and long-form content for social media, digital marketing platforms, and other company channels.

Responsibilities

• Create engaging short-form video content for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and other digital channels.
• Assist with developing long-form content for YouTube, interviews, features, and special projects.
• Produce content highlighting sports cards, new product releases, live breaks, athletes, teams, hobby news, and collectible trends.
• Capture video and photo content during in-store activities, product openings, live-streaming sessions, events, trade nights, and promotional initiatives.
• Develop creative concepts that connect sports culture with the sports card and collectibles hobby.
• Create content that is informative, entertaining, timely, and aligned with company marketing objectives.
• Adapt content for different platforms, audiences, and publishing requirements.
• Stay informed about major sports, teams, athletes, leagues, seasons, trades, injuries, and notable sports moments.
• Identify opportunities to create content around sports news, milestones, games, championships, and trending topics.
• Communicate sports cards and collectible information in an engaging, accurate, and accessible manner.
• Highlight product features, card values, player accomplishments, releases, and hobby-related topics.
• Support storytelling that connects