Sports and Entertainment Sr. Marketing Director

About the Role

This role is responsible for leading and directing work across the team, developing and delivering the overall marketing strategy for a portfolio of programs, products, and processes. The focus is on leveraging sports and entertainment partnerships to strengthen the Bank of America brand and drive business impact. The position requires a strategic leader with expertise in partnership activation and integrated campaign management.

Responsibilities

• Serve as the subject matter expert and strategic lead for maximizing the value of a Sports & Entertainment partnership portfolio aligned with enterprise, line of business, and brand objectives.
• Lead the management of external partnerships, ensuring successful delivery and activation of contractual rights, assets, and experiences.
• Oversee end-to-end planning and execution of marketing programs, ensuring initiatives are on strategy, on time, within budget, and aligned with enterprise risk standards.
• Support strategic planning by leading briefing, business case, and approval processes for investment decisions and creative development.
• Provide influential leadership across internal stakeholders to design and deliver integrated go-to-market strategies.
• Direct agency partners in developing activation strategies, channel plans, creative execution, and measurement frameworks.
• Deliver strategic recommendations, program updates, and progress reports to senior leaders and stakeholders.
• Act as a trusted advisor within the Sports & Entertainment Marketing Center of Excellence, sharing expertise and best practices.

Qualifications

• 15+ years of experience in integrated marketing and campaign management, with significant expertise in Sports & Entertainment Marketing.
• Proven ability to lead complex, cross-functional initiatives and align teams across multiple marketing disciplines.
• Extensive experience in developing and executing large-scale marketing activations across paid, owned, and earned channels.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Ability to thrive in a fast-paced, high-volume, and ambiguous environment while maintaining focus on priorities.
• Outstanding communication, presentation, facilitation, and stakeholder management skills.
• Demonstrated success in navigating matrixed organizations and building strong partnerships.
• Strong creative judgment and brand stewardship, with the ability to provide strategic direction to agency partners.
• Deep understanding of consumer behavior, cultural trends, and emerging opportunities in sports and entertainment.
• Strategic, intellectually curious, and innovative leader with a proven ability to translate insights into actionable strategies.

Skills

• Collaboration
• Customer and Client Focus
• Decision Making
• Product Marketing and Branding
• Strategic Thinking
• Adaptability
• Analytical Thinking
• Digital Marketing
• Oral Communications
• Relationship Building
• Active Listening
• Business Acumen
• Coaching
• Leadership Development
• Performance Management

Education

High School Diploma / GED / Secondary School or equivalent

Internal employees working from home are eligible to apply. If selected, you may be required to work onsite in accordance with the workplace excellence policy. Shift: 1st shift (United States of America). Hours Per Week: 40.