Sports and Entertainment Sr. Marketing Director

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We drive Responsible Growth and deliver for our clients, teammates, communities, and shareholders every day. We foster an inclusive workplace where every teammate has the opportunity to succeed, build a career, and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting teammates’ physical, emotional, and financial wellness through affordable, competitive, and flexible benefits.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing flexibility based on role-specific responsibilities and business needs.

About the role

This role leads and directs work across the team to develop and deliver the overall marketing strategy for a portfolio of programs, products, or processes. The Sports & Entertainment Marketing Director will strengthen our brand and drive business impact through activations across iconic sports partnerships, leagues, teams, and events. This position serves as a subject matter expert on leveraging sports marketing to create meaningful connections with clients, employees, and communities while advancing brand, business, and community objectives.

The successful candidate will bring deep expertise in partnership activation leadership and integrated campaign management. As the lead liaison with external partners, this individual will oversee all aspects of activation strategy and execution to fully realize the value of our partnerships. They will also develop marketing strategies, investment plans, and go-to-market approaches that support complex, integrated marketing programs.

Responsibilities

• Serve as the subject matter expert and strategic lead responsible for maximizing the value of a Sports & Entertainment partnership portfolio aligned to enterprise, line of business, and brand objectives.
• Lead the management of external partnerships, ensuring the successful delivery and activation of contractual rights, assets, and experiences that bring partnerships to life and drive measurable impact.
• Oversee the end-to-end planning and execution of marketing programs, ensuring all initiatives are delivered on strategy, on time, within budget, and in alignment with enterprise risk standards.
• Support strategic planning efforts by leading briefing, business case, and approval processes that enable investment decisions and guide creative development.
• Provide influential leadership across a broad network of internal stakeholders, including channel partners and cross-functional teams, to design and deliver integrated go-to-market strategies.
• Direct multiple agency partners in the development of activation strategies, channel plans, creative execution, and measurement frameworks to optimize program performance.
• Deliver strategic recommendations, program updates, and progress reports to senior leaders and key stakeholders.
• Act as a trusted advisor within the Sports & Entertainment Marketing Center of Excellence, sharing expertise, best practices, and innovative activation approaches across markets and lines of business.

Requirements

• 15+ years of experience in integrated marketing and campaign management, with significant expertise in Sports & Entertainment Marketing and experience on both the brand and/or agency side.
• Proven ability to lead complex, cross-functional initiatives by influencing and aligning teams of subject matter experts across multiple marketing disciplines.
• Extensive experience developing and executing large-scale marketing activations across paid, owned, and earned channels.
• Exceptional project management and organizational skills, with meticulous attention to detail and a demonstrated ability to manage complex programs from strategy through execution.
• Ability to thrive in a fast-paced, high-volume, and often ambiguous environment while maintaining focus on priorities and delivering results.
• Outstanding communication, presentation, facilitation, and stakeholder management skills.
• Demonstrated success navigating matrixed organizations and building strong partnerships across diverse teams and functions.
• Strong creative judgment and brand stewardship, with the ability to provide strategic direction and constructive feedback to agency partners.
• Deep understanding of consumer behavior, cultural trends, and emerging opportunities that shape the sports and entertainment landscape.
• Strategic, intellectually curious, and innovative leader with a proven ability to translate insights into actionable business and marketing strategies.

Qualifications

Minimum education requirement: High School Diploma / GED / Secondary School or equivalent.

Schedule

1st shift (United States of America), 40 hours per week.