Sponsorship Manager

About the role

Under the direction of the City Treasurer, develops, implements, and manages the City's comprehensive sponsorship and partnership program with an emphasis on generating new revenue, improving cost recovery, and maximizing the financial value of City assets. Responsible for identifying, soliciting, negotiating, and managing corporate sponsorships, naming rights, advertising opportunities, and strategic partnerships that generate revenue for City events, programs, facilities, and community initiatives. Serves as the City's primary business development representative for sponsorship opportunities and works collaboratively with departments across the organization to maximize sponsorship revenue.

Responsibilities

• Develops and implements a comprehensive citywide sponsorship strategy for events, facilities, programs, and advertising assets to maximize revenue generation and cost recovery.
• Identifies, researches, and actively solicits prospective corporate sponsors through direct outreach, networking, presentations, and relationship development.
• Negotiates sponsorship agreements, naming rights, advertising contracts, and strategic partnerships.
• Develops customized sponsorship packages that provide value to sponsors while advancing City objectives.
• Establishes annual sponsorship revenue goals, monitors financial performance, and implements strategies to achieve or exceed revenue targets and ensures the sponsorship program delivers a positive net financial benefit to the City.
• Collaborates with the City's departments across the organization to identify, prioritize, and implement sponsorship opportunities across programs, events, facilities and other assets.
• Cultivates and maintains long-term relationships with sponsors to encourage renewals, expanded partnerships, and increased investment.
• Coordinates sponsor recognition and fulfillment to ensure contractual obligations are met and sponsors receive exceptional service.
• Maintains sponsorship records, contracts, budgets, and performance metrics and prepares related reports.
• Represents the City at meetings, community events, business functions, and industry organizations to promote sponsorship and partnership opportunities.
• Ensures sponsorship activities comply with City policies, branding standards, and applicable laws and regulations.
• Performs other related duties and special projects as assigned.

Requirements

Knowledge:

• Sponsorship sales, business development, and revenue generation strategies.
• Marketing, branding, advertising, and partnership development.
• Contract negotiation, administration, and financial management.
• Customer relationship management (CRM) systems.

Ability to:

• Generate sponsorship revenue and consistently meet established financial targets.
• Identify and develop new revenue and cost recovery