Specialty Sales Representative
About the role
The Sales Representative is responsible for driving appropriate utilization and growth of assigned therapies within a defined geography by developing strategic customer relationships, executing account plans, navigating complex access environments, and collaborating with client counterparts. The Sales Representative serves as a trusted partner to healthcare providers, health systems, pharmacies, and other stakeholders to improve patient outcomes and ensure access to innovative therapies. The Sales Representative demonstrates strong business acumen, customer focus, market expertise, and accountability while effectively collaborating across functions to deliver value for customers, patients, and the organization. Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science, and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people, and providers to improve treatment outcomes. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. We believe in our values: We empower everyone/We rise to the challenge/We work as one/We ask what if/We do the right thing, and we will ask you how your personal values align to them.
Responsibilities
- Drive awareness of product approval and clinical and non-clinical decision making based on value proposition across efficacy, safety, convenience and access
- Engage and strengthen relationships with key decision-makers and influencers across existing customer accounts.
- Strategic account planning that move customers conversations from interest to action by leveraging insights and removing barriers
- Ensure product access and provide education on product information, appropriate use, as well as on patient assistance and reimbursement resources, triaging to appropriate experts when needed
- Collaborate across multispecialty accounts, including those with CE overlap, to coordinate customer engagement and appropriately triage identified needs to the relevant Genentech cross-functional partners, such as Case Managers, MSLs, and other internal stakeholders, ensuring customers and patients are connected to the appropriate resources and support to facilitate patient access.
- Integrate digital solutions and capabilities to provide insights and analyze trends that enable HCP adoption, patient access, and shape customer engagement experience
- Apply systems thinking to understand the interdependencies across providers, health systems,