Specialist, Site Experience

Supports the execution and optimization of our website and landing page ecosystem, helping drive conversion and improve on-site engagement across the customer journey. This role sits within Marketing and works closely with acquisition, creative, analytics, and engineering teams to deliver high-quality, conversion-focused site experiences. The ideal candidate is detail-oriented and data-curious, with a strong interest in digital marketing, testing, and improving user experiences through continuous iteration.

About the Role

• Support the day-to-day updates and execution of website and marketing landing pages
• Partner with Creative teams to intake, QA, and implement new assets (copy, imagery, modules) for landing pages
• Ensure creative assets are properly formatted, on-brand, and optimized for different devices and page templates
• Assist in updating and refreshing creative across existing landing pages to support campaign optimizations and seasonal initiatives
• Help execute A/B tests, including setting up creative variants and validating test experiences
• Review landing pages for consistency in messaging, layout, and user experience prior to launch
• Monitor site and landing page performance (CVR, engagement, bounce rate) and flag opportunities for creative or UX improvements
• Pull and organize performance data to support reporting and optimization efforts
• Assist in documenting test results, insights, and recommendations for future improvements
• Coordinate with Creative and Engineering teams to implement updates, optimize existing pages, and troubleshoot issues
• Help ensure landing pages are accurate, on-brand, and optimized for usability and mobile performance
• Maintain organization of landing page assets, templates, and testing documentation

Requirements

• ~2–4 years of experience in digital marketing, web, or performance-related roles
• Experience supporting website updates, landing pages, or campaign execution
• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Familiarity with A/B testing and conversion optimization principles
• Strong attention to detail and ability to manage multiple tasks at once
• Clear communicator who is comfortable working across teams
• Experience in subscription, e-commerce, or performance-driven environments is a plus

This is a hybrid role based in the New York City area or a commutable distance of one of our hubs (Frisco, TX; San Jose, CA; Newport Beach, CA). You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

Pay

The anticipated compensation for this position is USD $87,610.00/Yr. - USD $143,927.50/Yr. depending on experience and qualifications.