Specialist On Off Premise Sales

About the role

The Specialist position works alongside distributor partners to ensure the successful sale, volume growth, distribution, brand presence and positioning of the HEINEKEN USA portfolio in the assigned channels or geographies. As the primary retail-facing representative for our brands, the Specialist must build high-quality business relationships with key retail accounts, and influential distributor personnel based in the creation of mutual value. Additionally, the Specialist will create high quality consumer engagement and experiences for our brands by delivering best in class programming within targeted on or off premise accounts.

Key Responsibilities

• Collaborate with distributors to win in market through planning, training, executing, and reviewing results to ensure distributor personnel’s sales focus is aligned with HEINEKEN USA strategies.
• Drive sales volumes and other KPIs at accounts by selling in target distribution, executing programming, and driving Excellent Outlet Execution (EOE) embedment against consumer drivers within assigned accounts, geographic territory, and respective distributor partners. To include:
• Monitor and maintain competitive pricing, distribution, visibility, shelf space and displays in off premise accounts
• Monitor and maintain competitive pricing, distribution, visibility, and feature activity in on premise accounts.
• Ensure appropriate distribution and monitor/maintain features in on premise accounts.

Qualifications/Requirements

• Bachelor’s Degree (or relevant experience)
• Minimum 1-3 years of relevant experience
• Passion for winning/drive for success
• Program management & activation skills
• Ability to drive execution standards

Preferred Qualifications

• Value based selling experience
• Exposure to retail environment preferred
• Bilingual preferred (Spanish)
• Experience with the following software preferred: Excel & PowerPoint, Power Bi, Sales Reporting Software / Syndicated Data

Physical Requirements

• Must be able to lift up to 32 lbs
• Frequent stooping, reaching, bending, twisting required
• Must be able to walk, stand, sit in vehicle for extended periods
• Must be flexible to work evenings and occasional weekends
• Must have a valid driver’s license
• Must obtain a valid solicitor’s permit (upon hire)