Specialist On/Off Premise Sales

About the Role

The Specialist position works alongside distributor partners to ensure the successful sale, volume growth, distribution, brand presence and positioning of the HEINEKEN USA portfolio in the assigned channels or geographies. As the primary retail-facing representative for our brands, the Specialist must build high-quality business relationships with key retail accounts, and influential distributor personnel based in the creation of mutual value. Additionally, the Specialist will create high quality consumer engagement and experiences for our brands by delivering best in class programming within targeted on or off premise accounts.

Responsibilities

• Collaborate with distributors to win in market through planning, training, executing, and reviewing results to ensure distributor personnel’s sales focus is aligned with HEINEKEN USA strategies.
• Drive sales volumes and other KPIs at accounts by selling in target distribution, executing programming, and driving Excellent Outlet Execution (EOE) embedment against consumer drivers within assigned accounts, geographic territory, and respective distributor partners.
• Monitor and maintain competitive pricing, distribution, visibility, shelf space and displays in off premise accounts.
• Monitor and maintain competitive pricing, distribution, visibility, and feature activity in on premise accounts.
• Ensure appropriate distribution and monitor/maintain features in on premise accounts.
• Manage local/regional chains that are not covered by Regional/National Sales Manager.
• Manage local events to increase the awareness of HEINEKEN