Specialist-Internal Communications, AACU Employee Communications and Engagement
American Airlines · Fort Worth, TX · 1 wk ago
MarketingFull-time
About the role
This role develops and executes strategic internal communications that inform and engage Credit Union team members while fostering connection, understanding, and a shared sense of purpose. The position is responsible for creating clear, compelling storytelling across multiple channels, including the intranet, email, digital signage, presentations, and visual communications. Additionally, this role partners with leaders and business teams to translate priorities, initiatives, and organizational changes into timely, relevant, and easy-to-understand communications.
Responsibilities
- Strategic Communications:
- Develop and execute communication strategies, plans, and campaigns that support organizational goals and team member engagement, determining the appropriate message, audience, timing, channel, and format for key initiatives, announcements, and organizational changes.
- Partner with leaders and subject matter experts to provide communications counsel, shape messaging, and develop materials such as talking points, presentations, FAQs, toolkits, and announcements that are relevant, accurate, and consistent.
- Translate complex business, operational, and technology topics into clear, actionable communications tailored to target audiences.
- Content Development:
- Create, edit, and publish content across internal communication channels, including the intranet, email, digital signage, presentations, and other digital and visual platforms.
- Develop compelling stories and messaging that support strategic initiatives, culture, change management, recognition milestones, and team member engagement.
- Maintain editorial calendars and ensure a consistent voice, tone, and brand across all communications.
- Create visually engaging, brand-aligned communication materials that enhance understanding and engagement.
- Explore and implement new channels, formats, and multimedia opportunities to improve reach and effectiveness.
- Engagement and Collaboration:
- Manage communication projects and campaigns that strengthen culture, support organizational priorities, and drive awareness.
- Foster two-way communication by creating opportunities for team member feedback, engagement, and collaboration.
- Monitor communication effectiveness through feedback, metrics, and channel performance data, and recommend improvements.
- Build strong relationships across the organization to support effective communication planning and execution.
- Event Communication and Facilitation:
- Support the promotion, communication, and execution of team member events, recognition programs, and engagement activities.
- Provide event communications and coordination support as needed to help deliver a positive team member experience.
- Ensure the security and confidentiality of all account and related information, and compliance with all applicable laws and regulations, including the Bank Secrecy Act.
- Perform additional duties as assigned.
Requirements
- Minimum Qualifications:
- Bachelor’s degree in Communications, Public Relations, or Journalism, or equivalent relevant experience.
- Preferred Qualifications:
- Two or more years of experience in internal communications, corporate communications, public relations, or a related field.
- Strong writing, editing, and storytelling skills, with the ability to translate complex information into clear, engaging team member communications.
- Previous Credit Union or financial services industry experience.
Skills
- Skilled in Microsoft Office software (e.g., Word, Excel, PowerPoint) gained through work experience, education, or hands-on use.
- Outstanding written communications skills, both creative and technical.
- Strong people skills, with the ability to communicate effectively both verbally and in writing with all levels of staff and management.
- Ability to successfully manage multiple assignments and competing deadlines.
- Solid project management skills.
- Immaculate attention to detail.
- Ability to adjust work schedule and work additional hours as needed to support business needs.
- Ability to maintain satisfactory performance and attendance.
- Ability to pass applicable American Airlines and Credit Union pre-hire compliance checks.
- Experience developing branded graphics and visual communications using Adobe Creative Suite or Canva.
Benefits
- Travel Perks: Travel the world with you, your family, and friends to 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, access health, dental, prescription, and vision benefits, virtual doctor visits, flexible spending accounts, and more.
- Wellness Programs: Access tools, resources, and support to help you stay at your best.
- 401(k) Program: Available upon hire; employer contributions may be available after one year, depending on the workgroup.
- Additional Benefits: Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.