Solutions Marketing Lead

About the role

This role is for a Solutions Marketing Lead who will own the go-to-market strategy across new markets, audiences, and use cases. The ideal candidate will build the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines.

Responsibilities

• Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.
• Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.
• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.
• Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.
• Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.

Requirements

The successful candidate will have owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, directly owned a large, cross-functional initiative where they were accountable for the outcome, built positioning and messaging for more than one buyer segment at the same time, designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on, marketed across multiple audiences at once while keeping a coherent brand narrative, positioned developer tools, no-code/low-code platforms, or AI products, and understood the nuances of speaking to both technical and non-technical audiences.

Qualifications

Preference will be given to candidates with relevant experience in B2B SaaS or developer-focused companies, those who have led cross-functional initiatives, and those who have developed positioning and messaging for multiple buyer segments.

Skills

• Strong strategic thinking and ability to develop and execute go-to-market strategies.
• Experience in building and scaling marketing playbooks and campaigns.
• Ability to lead cross-functional teams and drive results.
• Understanding of developer tools, no-code/low-code platforms, or AI products and their target audiences.

Benefits

Lovable offers a competitive benefits package that includes health insurance, retirement plans, and flexible work arrangements.

Pay

The salary range for this position is €50,000 - €80,000 per year, depending on experience and qualifications.

Schedule

The Solutions Marketing Lead role is full-time and based in Stockholm, Sweden.