Solutions Marketing Lead

About the role

This role is responsible for owning the go-to-market strategy across new markets, audiences, and use cases. The Solutions Marketing Lead will build the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines.

Responsibilities

• Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.
• Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.
• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.
• Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.
• Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.

Requirements

Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar.

Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why.

Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on.

Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company.

Positioned developer tools, no-code/low-code platforms, or AI products, and understand the nuances of speaking to both technical and non-technical audiences.

Qualifications

Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built.

Skills

Strong point of view, ability to earn trust quickly, and drive outcomes across the organization without needing a large team behind them.

Benefits

Lovable is a fast-growing company in Europe, valued for its innovative approach to software development and its commitment to supporting creators and teams of all sizes.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.

Contact

Please submit your application in English through our careers portal.