Solar Sales Director
Location: New York, NY • Hours: Full-Time • Reports to: COO
About the role
Brooklyn SolarWorks is a fast-growing solar design and installation company based in New York City, is looking for a driven and experienced Sales Director to elevate their solar sales operation and lead the next phase of growth. This is a high-impact leadership role for someone who brings deep knowledge of the residential solar market, a structured approach to sales process, and a genuine passion for building high-performing teams. Reporting to the COO and serving on the leadership team, the Sales Director will own the full sales function — from process design and team training to pipeline metrics and accountability culture. This role is designed for a leader who is ready to step in, establish credibility with a tenured team, and help it grow.
Responsibilities
- Own and drive monthly, quarterly, and annual residential solar sales targets.
- Design and implement a structured, repeatable sales process that scales with the business.
- Participate in leadership meetings as the voice of the sales function.
- Develop territory and channel strategies to expand the company’s footprint across NYC.
- Collaborate with the Marketing Director to optimize lead flow, conversion, and follow-up processes.
- As a member of the company leadership team, help shape corporate strategy and company culture.
- Lead, coach, and grow a tenured sales team.
- Establish clear KPIs, metrics, and accountability frameworks across the sales function.
- Deliver hands-on training in your sales methodology, ensuring consistency and adoption across the team.
- Provide regular and impactful feedback and mentorship to direct reports.
- Foster an environment of initiative, accountability, and continuous improvement.
- Optimize CRM workflows to improve reporting, forecasting, and team productivity.
- Identify and implement opportunities for AI-assisted and virtual sales to expand reach and efficiency.
- Analyze pipeline data, close rates, and customer behavior to drive continuous process improvements.
- Build strong relationships across a tenured, close-knit team — earning trust through consistency and results.
- Work cross-functionally with Operations, Design, and Customer Experience to ensure a seamless customer experience.
- Represent the company at industry events, trade shows, and community engagements.