Software Engineer - Marketo

Responsibilities

• Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.
• Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.
• Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.
• Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high-quality data flow.
• Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and sing cycles.
• Troubleshoot and resolve Marketo–CRM sync issues, including field conflicts, validation errors, and API-related failures.
• Support and execute datatype changes, schema updates, and cross-system compatibility checks to maintain integration stability.
• Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re-establishment.
• Build, optimize, and maintain trigger-based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.
• Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.
• Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.
• Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management.

Qualifications

• Demonstrated understanding of USP's mission and commitment to excellence through inclusive and equitable behaviors and practices.
• Ability to quickly build credibility with stakeholders.
• Bachelor’s degree in Business, engineering, or relevant field.
• 2–4+ years of hands-on experience with Adobe Marketo, preferably in a technical or administrative capacity.
• Strong understanding of Marketo architecture, smart campaigns, tokens, and operational programs.
• Experience managing Marketo–CRM sync, including field mapping and troubleshooting.
• Proficiency with APIs, webhooks, HTML/CSS, and basic JavaScript for technical configuration.
• Familiarity with data governance, lead lifecycle management, and marketing operations workflows.
• Ability to diagnose complex issues and communicate solutions clearly to both technical and non-technical teams.