Social Strategy Director

McCann Content Studios is the social-first, culture-driven creative engine inside McCann New York, defined by hybrid skillsets and responsible for developing and executing social-focused brand campaigns for some of the best-loved brands in the U.S. across multiple consumer categories. We sit at the intersection of brand storytelling, platform intelligence, and online culture to turn big integrated ideas into social experiences people actually want to engage with.

Responsibilities

• Lead social and content strategy across multiple major accounts, defining the role of social within the broader brand and comms architecture, beyond the channel plan.
• Translate brand platforms and campaign ideas into platform-native concepts, formats, and content ecosystems across TikTok, Instagram, YouTube, Reddit, and emerging spaces (Threads, BlueSky, TikTok Shop).
• Write inspiring, single-minded creative briefs that give designers, creative teams, and creators clear strategic direction and genuine creative permission.
• Oversee social listening programs to surface cultural signals, audience insights, and trending conversations that can unlock campaign platforms and reactive moments.
• Build measurement frameworks and KPIs that connect social performance to brand and business objectives and present those findings clearly to senior and C-suite clients.
• Partner with client leadership to embed social thinking into integrated campaigns, brand roadmaps, and long-term platform strategies.
• Bring your passion for digital and social marketing to the wider agency through POVs, thought-starters, training, and frameworks that elevate our collective social craft.

Requirements

• 8+ years in social and digital strategy, with a heavy emphasis on client-facing, agency roles and experience across multiple brand categories.
• A proven track record of developing innovative social campaigns that generated cultural impact.
• Deep fluency in platform mechanics, content performance, and audience behavior, paired with the strategic ability to know when and why to break the playbook.
• The ability to write persuasive, story-driven strategy decks and present creative recommendations with confidence to senior stakeholders.
• Strong social analytics chops (Meta tools, Google Analytics, native platform data) and an instinct for turning data into sharp, human-centric insights.
• Relentless curiosity about people, culture, technology, and brands.

Benefits

Working with McCann will be a journey that is both fun and challenging. We want you to grow with us and create work our clients will be excited about and work you will feel proud of.

Pay

$140-$150k

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.