Social Strategist

Key Responsibilities

• Support the development and management of physician ambassador, KOL, influencer, and advocacy initiatives, including relationship management, activation planning, onboarding, and ongoing engagement.
• Partner with the Vice President of Brand Strategy to help define, evolve, and execute Healio's overall social media strategy in alignment with organizational, brand, and audience growth objectives.
• Collaborate with the VP of Brand Strategy to identify opportunities to elevate physician, executive, and organizational thought leadership across social and digital channels.
• Support the development and execution of executive visibility and thought leadership programs in partnership with organizational leaders and subject matter experts.
• Partner with marketing, editorial, product, and creative teams to develop integrated social activation strategies supporting product launches, campaigns, events, and strategic initiatives.
• Support social amplification strategies for earned media, public relations, partnerships, and key organizational initiatives.
• Analyze social and ambassador program performance and provide strategic recommendations for optimization and growth.
• Identify emerging social, influencer, and digital engagement trends and recommend new opportunities for audience growth and engagement.
• Contribute to the ongoing evolution of Healio's social media vision, identifying opportunities to expand reach, strengthen brand presence, and drive audience growth across platforms.
• Collaborate with internal teams to guide social storytelling, messaging, and content development.
• Build and maintain strong relationships with internal and external stakeholders to ensure successful program execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 4-6 years of experience in social strategy, influencer marketing, thought leadership, brand marketing, communications, or related disciplines.
• Experience developing and managing ambassador, influencer, advocacy, or creator programs.
• Experience building relationships with external partners, subject matter experts, or key stakeholders.
• Strong strategic thinking, communication, and project management skills.
• Experience analyzing social performance data and translating insights into recommendations.
• Able to manage multiple priorities and work collaboratively across teams in a fast-paced environment.

Preferred Qualifications

• Experience working within healthcare, medical publishing, life sciences, or a highly regulated industry.
• Experience supporting executive visibility or thought leadership programs.
• Familiarity with paid social and social amplification strategies.