Social Medial Marketing Manager

Duties

• Develop and implement a comprehensive social media strategy aligned with the property's sales and marketing objectives.
• Manage the property's social media presence across Facebook, Instagram, LinkedIn and emerging platforms.
• Create engaging written content, photography, graphics and short-form video for social media, websites and digital marketing campaigns.
• Maintain a social media content calendar with consistent, timely posting.
• Monitor social media trends and recommend new opportunities to increase engagement and reach.
• Respond to social media comments, messages and guest inquiries in a timely and professional manner.
• Track engagement, reach, impressions, website traffic and campaign performance and provide regular reporting and recommendations.
• Capture photography and video throughout the property highlighting guestrooms, restaurant offerings, casino promotions, meetings, weddings, special events and guest experiences.
• Maintain an organized library of current marketing photography and video assets.
• Ensure brand consistency across all marketing channels and promotional materials.
• Update hotel website content, promotions and event information through the property's content management system as assigned.
• Design and produce promotional materials including flyers, posters, digital signage, email campaigns and advertisements.
• Build relationships with local businesses, tourism organizations, community partners, influencers and event organizers to increase brand awareness.
• Represent the hotel at community events, networking functions and tourism activities.
• Identify partnership opportunities that drive hotel, restaurant and casino business.
• Promote community involvement and charitable initiatives that strengthen the property's local presence.
• Collaborate with Sales to market meetings, conferences, weddings, group events and hotel packages.
• Partner with Food & Beverage leadership to promote restaurant features, entertainment, holiday events and seasonal offerings.
• Support casino promotions and special events through coordinated marketing campaigns.
• Highlight employee recognition, guest stories and behind-the-scenes content that showcases the property's culture and service.
• Aid Human Resources with recruitment marketing and employer branding initiatives.
• Serve as the property's brand ambassador, proactively identifying opportunities to enhance the guest experience through storytelling, visual presentation and community engagement.
• Evaluate the property's online presence to ensure photography, messaging and promotional materials accurately reflect the current guest experience.
• Identify and promote new experiences, amenities and events that differentiate the property within the Bozeman market.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality or related field preferred, or equivalent professional experience.
• Hospitality marketing experience preferred.
• Experience managing business social media accounts and digital marketing campaigns.
• Strong photography, videography and content creation skills.
• Experience creating and editing short-form video content for social media platforms.
• Working knowledge of Canva, Adobe Creative Suite or similar graphic design software.
• Experience with Meta Business Suite and social media scheduling platforms.
• Familiarity with website content management systems.
• Experience with Google Analytics and digital marketing metrics preferred.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational and project management skills with the ability to prioritize multiple deadlines.
• Creative thinker with excellent attention to detail.
• Self-motivated with the ability to work independently while collaborating effectively with multiple departments.