Social Media Specialist (TikTok + YouTube)

About the role

Aprés Nail, creator of Gel-X, is launching a new brand and seeks a specialist to build its presence on TikTok and YouTube from scratch. This role focuses on making the brand feel native to these communities through video-first, culturally fluent content. The position sits within the shared Aprés Nail social team, with dedicated capacity for the new brand.

Responsibilities

• Build TikTok and YouTube presence from the ground up, including account setup, content pillars, recurring formats, platform best practices, and a testing roadmap in partnership with the Social Media Manager, Creative team, and Marketing Manager.
• Own the content calendar for both platforms, balancing culturally relevant responses with planned launch beats and brand storytelling.
• Develop original, platform-native concepts and repeatable series—such as tutorials, application content, trend participation, creator formats, and community-led ideas—to establish a distinct voice.
• Grow followers, subscribers, views, and watch time from a standing start, with clear accountability to launch and post-launch targets.
• Manage community engagement across both platforms, including comments, replies, stitches/duets, and YouTube community features, while surfacing audience insights.
• Identify and nurture creators and UGC opportunities; support product seeding, creator briefs, usage rights tracking, and performance follow-up.
• Stay current on platform formats, commerce features, audience behavior, and algorithm changes; recommend opportunities with clear rationale.
• Partner with the Videographer/Editor and Creative Director on concepts, shot lists, hooks, edits, and format testing.
• Film and edit nimble social content independently when speed, authenticity, or trend responsiveness is required.
• Track performance weekly and monthly; translate results into content recommendations and adjust the testing roadmap.

Requirements

• 2–4 years managing TikTok for a consumer brand; YouTube experience is strongly preferred.
• Beauty, fashion, or lifestyle experience is a plus.
• Track record of growing an account from a small or standing-start base, with examples of organic content that expanded reach or community.
• Genuine fluency in short- and long-form video language, trend cycles, hooks, pacing, and community behavior.
• Exceptional organization and follow-through for managing content calendars, rapid-turn production, approvals, and publishing.
• Experience sourcing creators, supporting UGC, or working with social commerce is a strong plus.
• A clear point of view and the ability to pitch ideas with rationale—not just fill a content calendar.

Pay

70,000 – 75,000 USD per year.