Social Media Marketing Strategy Intern, Spring 2027

About the role

Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

If selected for this role, you will report to the Manager, Social Media Marketing Strategy. This internship is a full-time, six-month commitment in the Glendale, California area from January 2027 to June 2027.

Responsibilities

• Produce innovative and conceptual social media ideas to support Disney's consumer products business on audience-targeted social accounts, including parent-focused and young adult audiences
• Participate in ideation sessions with marketing teams
• Ideate content concepts for Disney products on social platforms and analyze performance
• Capture and edit content, producing multiple deliverables weekly
• Build community for social platform handles, engaging with content and connecting with followers
• Provide generational knowledge into Gen Z trends and ways of thinking
• Actively participate and work with the team to develop social media plans and calendars
• Develop influencer lists for gifting opportunities tied to products

Requirements

• Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends
• Experience in content creation
• Ability to improve social content formats creatively
• Partnership and relationship skills
• Experience with TikTok as a user and creator
• Creatively minded with the ability to inspire creative teams

Preferred qualifications

• Experience and proficiency with Adobe Creative Cloud: Photoshop and Illustrator
• Previous experience with social marketing for entertainment brands or experiences
• Previous work experience in marketing strategy, consumer packaged goods, advertising agency, and/or brand management

Education

• Junior or Senior year preferred
• Pursuing a degree in Marketing, Communications, PR, Design, or related field

Portfolio requirement

An electronic online portfolio or social media link is required as part of the application process. This must be included as a URL link on your resume; any other submissions will not be considered. It can be your own social media channel link.

Eligibility

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship
• Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program
• Be at least 18 years of age
• Possess unrestricted work authorization

Schedule and location

• Full-time, six-month commitment from January 2027 until June 2027
• Glendale, California area
• Consistent, reliable work schedule throughout the internship
• Fully available Monday through Friday, 40 hours each week
• Able to provide own housing for the duration of the internship program
• Able to provide/have reliable transportation to/from work

Pay

The pay rate for this role in Glendale, CA is $23.00 per hour.

Benefits

Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered.