Social Media & Marketing Manager

Content & Creative Direction

Tell a story through projects from initial design to completion of construction.

Identify trends without making the brand feel trendy or cheap.

Create content that feels family/community centered rather than sales focused.

Copywriting

Excellent writing and grammar.

Write captions that educate, inspire, and convert.

Photography & Video

Comfortable shooting high-quality content with an iPhone and/or Camera.

Basic video editing skills (CapCut, Adobe Premiere, Final Cut, etc.).

Capture construction progress in a visually appealing way.

Analytics

Analyze monthly performance and provide recommendations.

Track engagement, reach, follower growth, website clicks, and lead generation.

A/B test different content styles and posting times.

Organization

Manage a monthly content calendar with minimal supervision.

Cookordination with manager to know what jobs are worth filming.

Keep content organized and backed up.

Personality

Self-starter who identifies content opportunities without being asked.

Comfortable talking with homeowners, architects, subcontractors, and vendors.

Positive, professional, and represents the company well on job sites.

Reliable and able to meet deadlines.

Marketing Knowledge

Understand branding and customer psychology.

Experience running Meta ads.

Familiar with SEO basics and how social media supports Google rankings.

Create content that generates qualified leads, not just likes.

Expectations

Go to job sites to get content 2/3 a week.

Get in-office content every week.

Willingness to be in front of the camera at times.

Expectations: 2-3 story posts daily M-F

1 Photo Posts weekly

1 Jobs site update weekly

1 Rendering Video - weekly

1 Creative Reel you come up with (that fits within our guidelines)

You must like, share and comment on others posts DAILY

Demonstrate success growing business social media accounts through strategic content creation and analytics.

Highly self-motivated and able to independently identify content opportunities, plan shoots, and execute marketing initiatives with minimal oversight.

15-20 in office hours weekly.