Social Media Marketing

About the company

Based in LA, Heat Dance was founded on the belief that people are happier and healthier when they have rich experiences in movement and sensory input (ie. Dance, fitness, social experiences). We exist as an app and as brick & mortar studios: Heat provides an interactive dance community and education platform online, inspired by the immersive dance experiences we deliver daily in our state-of-the-art studios—part dance class, part exercise, part immersive theatre; our goal is to create a happier, healthier society through dance and technology. Live your best life as your true self at HEAT DANCE!

Job description

Heat Dance is currently seeking a Social Media Marketing intern to join our marketing team who is self-motivated and has a passion for entertainment, music/dance, and media. Our ideal candidate is someone who has experience gaining a large number of online followers and creating consistently branded, high-quality social media content. The ideal candidate is skilled in Photoshop, InDesign, and a variety of mobile photo editing apps, and is thoughtfully customer focused when interacting with online communities and building relationships.

The intern will work under the Marketing Director to manage the Heat Dance social media accounts and consistently post high-quality material (including videos & photos from our production team, as well as self-generated graphics, behind-the-scenes shoots, and other new ideas). Hashtags, comments, replies, and stories should be second nature for our intern—building an online presence for Heat is key, and interacting with our fans, clients, and other industry professionals on a regular basis is our first impression for many guests!

What you'll get

• High production-value material for your personal and professional portfolios
• Powerful network connections across USC, UCLA, and the Los Angeles start-up world
• An arena to build new skills, polish existing ones, and discover your hidden talents
• Awesome letters of recommendation and employment opportunities post-internship

Further details

• Location: Offices & studios in the Brentwood neighborhood of Los Angeles, CA, in-person. Virtual meetings online using Google Meet.
• Dates: 2021 Spring/Summer Session: March 29 – Sept 10 with Orientation on Thurs, March 25
  2021 Summer Session: June 1 – Sept 10 with Orientation on Weds, May 26
  2021 Fall Session: Sept 6 – December 17 with Orientation on Weds, Sept 1
• Hrs: We meet virtually for an hour at a time on Monday, Tuesday (12pm-2pm PST), and Thursday. The in-person social media interns have 2 days per week that they are in-person at the studio & offices from approx. 9am-6pm. The remainder of social media work is done remotely and on your own flexible schedule.
• Compensation: Unpaid internship but with opportunity for potential future employment. If school credit is possible, will work with candidate to achieve credit requirements. Truly exceptional candidates are hired at up to $16 per hour, and we generally promote from within but are always on the lookout for extraordinary individuals.

Responsibilities

• Manage Heat Dance social media accounts including Facebook, Instagram, Twitter, and YouTube
• Work with production crew and marketing director to post compelling, unique, and inspiring content
• Create Instagram stories with a combination of simple text, still photos, videos, and montages
• Follow our guests, industry influencers & professionals, and other fitness startups; interact with them in comments, stories, cross-promotional agreements, tags, etc.
• Brainstorm on the regular: work with marketing to brainstorm and assist with content, campaigns, and marketing
• Maintain awareness of trends in social media, entertainment, dance, and applications and appropriately apply that knowledge to create viral content that will increase word of mouth
• Anything else that may interest you! We wear many hats and are intentional in finding opportunities to develop our team members!

Desired skills

• Wanting an amazing, unforgettable internship
• A proactive self-starter who enjoys autonomy and taking action
• Great communicator, responsive over email & telephone
• Great with conveying stories through video
• Proactive idea generator (we love new ideas!)
• Efficiency – work smarter, not harder
• A sense of humor and natural creativity
• Strong verbal communication skills
• Ability to thrive in a fast-paced environment while working with team members
• Strong knowledge of leading social media platforms (FB, IG, Pinterest, LinkedIn, Twitter, Snapchat, Youtube, etc.) and viral content as well as knowledge of emerging trends and technologies
• Adobe expertise is a plus
• SEO optimization experience is a plus
• Video production experience is a plus
• Knowledge of Google Analytics is a plus