Social Media Marketer

TXG, The Experiential Group, is an award-winning experiential marketing agency recognized as one of Inc 5000's fastest-growing companies. We fuse creativity and in-house production to execute top-notch marketing initiatives outside traditional advertising. Our healthcare client seeks a Freelance Social Media Marketer to elevate and grow its brand within the optometry community. This is a long-term, remote contract opportunity ideal for a self-motivated marketer who enjoys taking ownership of projects and driving strategy independently.

About the role

This position is expected to begin immediately and will initially require approximately 5–10 hours per week, with the potential for additional hours as marketing initiatives expand. The schedule is highly flexible, allowing work to be completed outside of traditional business hours.

Responsibilities

• Plan and execute event logistics for live, in-person, multi-day healthcare conferences.
• Elevate and grow the brand through marketing initiatives tailored to the optometry community.
• Manage and maintain social media, email marketing, and select print advertising efforts.
• Assist with developing and executing marketing campaigns, including seasonal promotions and discount code initiatives.
• Coordinate content creation by preparing clear, organized creative briefs for the design team.
• Ensure marketing materials align with established brand standards and messaging.
• Create and distribute surveys to gather feedback from past and current registrants and identify opportunities for improvement.
• Monitor marketing performance and recommend ideas to increase engagement and grow the audience.
• Work independently, taking ownership of assigned marketing projects while collaborating with internal stakeholders as needed.

Requirements

• Bachelor's Degree preferred; Marketing, Communications, or related field preferred.
• Minimum 3–5 years of experience in social media, digital marketing, or brand marketing.
• Experience developing and executing marketing campaigns across social media and email platforms.
• Experience building brand awareness and audience engagement through strategic content planning.
• Experience creating marketing briefs and collaborating with designers or creative teams.
• Strong attention to detail and ability to manage and prioritize multiple projects simultaneously.
• Strong written and verbal communication skills.
• Demonstrated ability to work independently in a remote environment while managing priorities effectively.
• Experience marketing to healthcare professionals or within the healthcare industry is a plus.
• Familiarity with social media scheduling platforms, email marketing software, and Canva or Adobe Creative Suite is a plus.
• Provide your own laptop and have access to a reliable internet connection.

Skills

• Highly organized and detail-oriented with the ability to prioritize and excel in a deadline-driven environment.
• Self-starter who takes ownership of projects, works independently, and proactively identifies opportunities for improvement.
• Excellent written communication skills with the ability to tailor messaging for a healthcare professional audience.

Pay

$45/hour.