Social Media Manager, Treehouse Hotels

About the role

Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us. As our Social Media Manager, you’ll help shape how Treehouse Hotels shows up and connects with audiences across social media. Equal parts creative and strategic, you’ll manage Treehouse’s brand-level social presence while helping guide and support property social channels across the portfolio. From developing content calendars and creative concepts to supporting hotel openings and managing creators, you’ll help bring the playful, distinctive world of Treehouse to life across social. This role requires a strong creative eye, an instinct for what works on social, and the ability to translate brand strategy into compelling content. You’ll work closely with the Director of Social Media to support social strategy for new hotel openings and key brand moments, review and guide property content, and develop the creative direction that brings campaigns and shoots to life. You should be comfortable capturing lo-fi, social-first content when needed and editing short-form video, while also knowing how to brief and direct creators and partners to produce content that feels unmistakably Treehouse.

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

Responsibilities

• Develop and manage Treehouse Hotels’ brand social content calendars across Instagram and TikTok, aligning content with brand strategy, marketing priorities, campaigns, openings, programming, and cultural moments.
• Support the Director of Social Media in developing and executing launch strategies for new Treehouse Hotels, helping build pre-opening and launch content plans, identify storytelling opportunities, and coordinate social activity across brand and property channels.
• Partner