Social Media Manager, Kids

About the role

PragerU is seeking a creative and strategic Social Media Manager, Kids to lead the growth and execution of PragerU Kids’ social presence across key platforms. This role is an exciting opportunity to shape how families engage with meaningful, values-driven content.

Responsibilities

• Lead and execute the Strategy.
• Own the vision, strategy, and daily execution for your platform(s), which may include Instagram, YouTube, TikTok, Facebook, Pinterest, and other emerging channels.
• Drive Content Initiative.
• Proactively create, request, and curate content across platforms, both independently and in collaboration with internal teams, PragerU channels, and talent to keep channels consistent and growing.
• Stay Sharp and Proactive.
• Monitor news, cultural moments, and internet trends in real time, using your instincts and insight to craft and curate content and posts that align with our brand and capitalize on what’s relevant to our target audience now.
• Grow and Engage.
• Develop day-to-day and evergreen content that captivates our audience, drives engagement, and grows our community of followers.
• Collaborate for Impact.
• Partner with video, design, and other teams to create storytelling that resonates, from high-performing posts to multi-platform campaigns.
• Track What Matters.
• Use analytics to inform decision-making, optimize performance, test creative approaches, and iterate on what works, without losing sight of brand voice and mission.
• Represent the Brand.
• Engage in timely, smart, and strategic conversations across platforms, strengthening PragerU Kids’ reputation as an edutainment voice in the digital space.
• Explore the Frontier.
• Evaluate and test new features, platform updates, and distribution methods to keep PragerU Kids ahead of the curve in the fast-moving digital landscape.

Requirements

• 3-5+ years of experience in social media or digital marketing, with a proven record of leading strategy and growing audiences at scale.
• Fluency in social platforms, especially Instagram, Facebook, YouTube, and TikTok, and a pulse on emerging trends and platform innovations.
• A strategic mind with creative instincts — you know what content will resonate, how to position it, and how to make it perform.
• Demonstrated hands-on experience with Canva, Opus, and other social media creative/editing platforms, along with a curiosity for integrating AI tools into social media workflows to improve efficiency, creativity, and performance.
• Exceptional writing and storytelling skills, including the ability to craft compelling copy, narratives, and captions.
• A data-driven approach, using metrics to guide decisions, refine strategy, and continuously improve performance.
• Excellent organizational skills, with the ability to prioritize, manage multiple projects, and meet tight deadlines in a fast-paced environment.

Qualifications

• A passion for PragerU’s mission, and a clear understanding of the conservative movement and cultural landscape.

Skills

• Strong storytelling skills.
• Data analysis and optimization.
• Content creation and curation.
• Collaboration and teamwork.
• Analytics and reporting.
• Platform management and innovation.

Benefits

Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

Pay

The salary target for this role is $75,000 - $95,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.

Schedule

On-site in Los Angeles, CA.