Social Media Manager-Fenty Beauty (North America)

Role Overview

The Social Media Manager executes the social media strategy for Fenty Beauty in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community.

Content Creation & Execution

• Execute the social media strategy across TikTok and Pinterest
• Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
• Lead UGC campaigns execution
• Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
• Audit and adapt global assets into locally relevant content for North America
• Ensure content is aligned with brand voice, priorities, and launches
• Create an editorial calendar and posting cadence defined by leadership
• Support campaign and launch rollouts through consistent social execution
• Maintain strong coordination with cross-functional teams on key moments

Community Management & Engagement

• Own day-to-day community management across TikTok and Pinterest
• Engage with consumers and creators on their own channels (comments, replies, interactions)
• Actively participate in conversations to increase brand visibility and relevance
• Ensure a consistent, authentic, and on-brand voice
• Support amplification by flagging high-performing content to Media/Influence teams

Performance Tracking & Optimization

• Track core social performance metrics (engagement, reach, video views)
• Identify top-performing content and replicate winning formats
• Provide regular feedback and insights to improve content effectiveness

Cross-Functional Collaboration

• Partner with 360 Marketing, Influence, and Creative teams to support campaigns
• Ensure social execution is aligned with 360 marketing priorities
• Support influencer activations through social amplification and content integration
• Align with Global teams to ensure consistency while adapting locally

Trend Monitoring & Agility

• Monitor social trends, platform updates, and cultural moments
• Quickly react with relevant, timely content
• Bring forward ideas to keep the brand fresh and culturally connected

Key Skills & Profile

• 5+ years of Social Media experience
• Strong passion for beauty and skincare
• Highly tuned into social media trends and digital culture
• Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
• Proficient in content creation tools and video editing (native apps + editing software)
• Highly creative, with a strong eye for engaging and thumb-stopping content
• Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment