Social Media Manager - Country Music Artist

Key Responsibilities

• Capture high-quality photo and video content daily, including live performances, backstage moments, travel, rehearsals, studio sessions, and day-in-the-life content
• Edit short-form content optimized for Instagram Reels, TikTok, and YouTube Shorts
• Organize and manage media assets for quick turnarounds and long-term content needs
• Publish content in real time across Instagram, TikTok, YouTube Shorts, and other emerging platforms
• Develop and execute a content strategy that drives fan engagement, community growth, and music discovery
• Write captions that authentically reflect the artist's voice
• Stay ahead of platform trends and identify opportunities to create culturally relevant content
• Monitor analytics and adjust strategy based on performance

Creative Direction & Brand Development

• Collaborate closely with the artist and management team to build a cohesive digital identity
• Identify viral moments and creative opportunities while on tour and during releases
• Help shape how fans experience the artist, their music, and their live show across digital platforms
• Brainstorm and execute recurring social series and content formats

Tour Integration

• Travel with the artist throughout tour dates and promotional appearances
• Work closely with the tour manager and crew to ensure seamless content capture
• Be comfortable working flexible hours, including late nights, early mornings, weekends, and travel days

Requirements

• Proven experience creating content for musicians, creators, athletes, or entertainment brands
• Strong portfolio showcasing short-form, social-first video content
• Experience with live event or touring content is highly preferred
• Proficiency in Adobe Premiere Pro, Final Cut Pro, CapCut, Lightroom, or similar editing software
• Deep understanding of Instagram, TikTok, YouTube Shorts, and current social media trends
• Strong storytelling instincts with an eye for capturing authentic moments
• Able to work independently, move quickly, and meet tight deadlines
• Excellent organizational skills and media management practices
• Willingness to travel extensively and work a flexible schedule