Social Media Intern | Rambler Blacksburg

About the role

Are you an outgoing college student who's always up on the latest social trends? Are you socially savvy and always creating new and unique social content? Does the fast‑paced, ever‑changing social media landscape excite you? If so, Rambler may be the perfect fit for you! We're looking for a Social Media Intern to implement our social strategy and manage and grow our Instagram and TikTok accounts.

Responsibilities

• Manage and monitor Rambler social media channels (Instagram and TikTok) while following the company's Social Media Strategy and Policies.
• Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance.
• Publish unique, audience‑specific content on social media channels to drive brand awareness and engagement.
• Produce reels and TikToks to entertain, educate and drive engagement.
• Engage with followers on Instagram via comments, likes and shares.
• Implement strategies that grow follower count and engagement, retain followers and help convert them into customers.
• Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms.
• Track and report social media engagement and follower growth, and make recommendations based on performance.
• Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals.
• Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
• Assist the Social Media Manager with planning and coordinating lifestyle photoshoots.

Requirements

• Current college student pursuing a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism or a related field.
• Experience managing a brand or influencer’s Instagram presence.
• Passion for social media and content creation, ideally demonstrated through a strong personal social presence.
• Canva skills a plus.
• Strong grasp of major social media platforms, including Instagram and TikTok.
• Comfortable in front of the camera for Instagram Stories, reels, and TikTok.

Skills

• Social strategy
• Content calendar creation
• Social content creation
• Copywriting
• Video editing
• Brand management
• Social analytics
• Photoshoot experience
• Customer service

What You’ll Gain

• Experience with social strategy development.
• Hands‑on practice creating and managing content calendars.
• Opportunities to produce and edit social video content.
• Copywriting and brand‑management skills.
• Insight into social media analytics and performance reporting.
• Exposure to photoshoot planning and execution.
• Customer‑service experience through direct follower engagement.

About Rambler

Rambler is a new student housing property coming to Blacksburg, VA, opening Fall 2028.