Social Media Intern IMS, 2027 Season

About the role

At Penske Entertainment, we create unforgettable moments around world‑class motorsports events, including the Indianapolis Motor Speedway, INDYCAR, IMS Productions, and Motorsports Events Management. As a Social Media Intern reporting to the IMS Director of Digital Marketing, you will support the social team for @IMS and @Indy500SnakePit, helping execute social strategy through content creation, community engagement, and fan growth initiatives while gaining hands‑on experience in a fast‑paced digital landscape. The role involves sitting, standing, walking, occasional outdoor work in varying weather, and the stamina to work long hours, including weekends and evenings. You will work in a fast‑paced, collaborative office and event setting, primarily indoors near others, with frequent interruptions and exposure to loud noise from professional racing events.

Responsibilities

• Assist Social Media lead in day‑to‑day social publishing, content tracking, and implementation of overarching social strategy
• Assist with all IMS race weekend coverage during the 2027 season, including coverage of INDYCAR, NASCAR and IMSA sports cars
• Co‑lead content strategy and creation for Coors Light Snake Pit social media channels
• Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring
• Create social content, including photography, graphics and short‑form video and writing social copy for assigned posts
• Stay current on latest industry trends and best practices, including emerging platforms
• Demonstrate enthusiasm for and commitment to the company and the Vision, Mission and Values

Qualifications

Currently pursuing an undergraduate or graduate degree (Marketing, Communications, Digital Media, Public Relations, Sports Management, Sports Media preferred)

Skills

• Experience in social, digital, marketing or content roles
• Understanding of major social platforms (Facebook, X, Instagram, YouTube, TikTok, etc.)
• Experience in Adobe Creative Suite is preferred
• Experience in social listening and analytics tools is preferred (Blinkfire, etc.)
• Proactive, efficient, flexible, resilient, organized and a team player
• Maintain high levels of integrity and confidentiality
• Ability to work in high‑paced environment and on short deadlines
• Effective communication skills
• Cultural competence and ability to thrive in a diverse environment
• Alignment with Penske Entertainment’s core values and standards

Schedule

Internship runs February 2027 – September 2027. Minimum 15 hours per week during the Spring semester and minimum 30 hours per week for the duration of the internship at the IMS office. Weekend and holiday work required when race events are held; overtime may be needed as required.