Social Media Growth Lead

Position Summary

The Social Media Growth Lead owns barre3's organic social growth end to end — creating the content, growing the audience, cultivating creator and community partnerships, and turning social reach into brand affinity, subscribers, and members. This is a builder's role: you conceive and produce native social content, activate creators and members to extend that reach, test relentlessly, and grow our channels as a measurable acquisition and retention engine — not a content calendar to be filled. You live where culture and the barre3 brand meet. You know how to capture attention without resorting to chaotic trend-chasing or punitive fitness tropes. You make the video, write the hook, line up the right creator, and know within a day whether it worked — then do more of what does. Working in close partnership with the brand creative team to stay on-brand, you are the creative force and the growth owner behind barre3's social presence.

Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA

Key Job Responsibilities

• Content Creation
  • Conceive, shoot, and edit native short-form video (Reels, TikToks, Stories) built specifically for platform mechanics rather than repurposed marketing collateral
  • Own content creation from hook to publish: scripting, filming, editing, and caption writing, maintaining a high velocity of testing and iteration
  • Partner with Brand Creative to maintain visual standards while producing at social speed, adhering to non-punitive language and grounded visual aesthetics
  • Capture real, authentic content across studios, HQ events, instructors, and members
• Audience Growth
  • Own follower and audience growth across Instagram, TikTok, and emerging platforms as the primary mandate of the role
  • Develop and execute the organic growth strategy: content pillars, posting cadence, format bets, and platform-specific tactics
  • Build and run a continuous testing loop — hooks, formats, hashtags, posting times — and reallocate effort toward what drives reach and follows
• Growth-to-Pipeline
  • Connect social growth to business outcomes — trial starts, subscriber sign-ups, and studio interest — partnering with the performance marketing team to measure social's contribution to acquisition and retention
  • Design and run organic-to-conversion plays (link-in-bio strategy, campaign tie-ins, sale moments like the Semi-Annual Sale) that turn audience into members
  • Surface high-performing organic and creator content as fuel for paid amplification
• Trend & Culture Fluency
  • Stay ahead of platform shifts, formats, and cultural moments; move fast to participate where barre3 authentically fits
  • Monitor conversation and sentiment, feeding insight back to creative, lifecycle, and brand
  • Maintain light-touch community engagement to sustain momentum, routing formal support questions to the customer service function (this role grows and engages the audience; it does not run the support queue)
• Creator, Influencer & UGC Partnerships
  • Own barre3's influencer and creator program end to end — sourcing, vetting, and building relationships with creators, ambassadors, and micro-influencers aligned to the brand and audience
  • Brief, coordinate, and manage partnerships: creative direction, deliverables, timelines, usage rights, and (with the relevant partners) contracting and compensation
  • Build and run a UGC engine — solicit, curate, and amplify content from members and the community, securing rights and turning authentic customer content into a repeatable social and campaign asset
  • Activate creator and UGC partnerships around key moments (product launches, the Semi-Annual Sale, seasonal campaigns) and coordinate with studios/franchise where local creators or member stories are involved
  • Track partnership performance — reach, engagement, cost per result, and downstream conversion — and reinvest in what works
• Reporting & Optimization
  • Own the social growth dashboard: audience growth, reach, engagement, save/share rates, creator/UGC performance, and downstream conversion
  • Report performance and learnings on a regular cadence and translate them into the next content bets

KPIs

• Audience Growth: Net follower growth and reach across channels — the primary measure of the role
• Content Performance: Views, watch-through, saves, and shares on created content, with a focus on what drives new-audience reach
• Creator & UGC Impact: Reach, engagement, and cost-per-result from influencer/creator partnerships and volume of usable UGC generated
• Growth-to-Conversion: Social's measurable contribution to trial starts and subscriber/member sign-ups
• Output & Velocity: Consistent volume of original, platform-native content shipped
• Sentiment / Share of Voice: Brand conversation trend over time

Required Qualifications

• Core Value Alignment: Must embody the barre3 values — Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen
• 3+ years creating social content and growing brand channels, ideally in fitness, wellness, lifestyle, or a creator-driven consumer brand — with a demonstrable track record of audience growth
• Experience running influencer, creator, or UGC programs — sourcing partners, briefing creative, and managing the relationship end to end
• Hands-on content creation skills: shooting and editing short-form video (native tools, CapCut, Adobe, or equivalent), writing scroll-stopping hooks and captions
• Fluency in TikTok and Instagram growth mechanics; comfortable reading analytics and running a test-and-learn loop
• A portfolio or reel of content you personally created and grew

Skills & Competencies

• Creator Instinct: You make content people stop for — and you know how to spot others who can too
• Relationship Builder: Can source, brief, and manage creator and influencer partnerships that feel authentic, not transactional
• Growth Mindset: You treat channels as something to grow, not maintain — hypothesis, test, measure, iterate
• Speed & Volume: Comfortable shipping fast and often; you'd rather post ten and learn than perfect one
• Brand Judgment: Can stay authentically on-brand while producing at social pace
• Commercial Sense: You see the line from a Reel to a trial start and optimize toward it
• Self-Direction: Owns the channel and the growth number without hand-holding

Benefits

• A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
• Generous medical, dental and vision plans
• Paid holidays, sick and vacation time to empower a healthy work-life balance
• A competitive salary with 401k company-matching, because we care about your future
• Free unlimited access to barre3 online and Portland barre3 classes