Social Media & Events Coordinator

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description of role, responsibilities, required skills/abilities, education/experience, preferred skills, travel requirements, location requirements, why work for Westfalia (benefits). No explicit pay or schedule details (though travel requirements mention up to 20% travel, some evening/weekend commitments). Schedule not given as specific hours; we should not create Schedule section unless posting actually states them. It mentions "Some evening and weekend commitments are expected during event periods." That's schedule info? It's about schedule but not explicit regular schedule. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits are stated: Competitive Salary, Medical, Dental, Vision Coverage, 401K and match options, Educational Assistance Reimbursement, Wellness Program, Healthy Living Reimbursement, Paid Parental Leave, And more! So we can include Benefits section. Pay: "Competitive Salary" is mentioned but not a specific number; it's still a statement about pay. The instruction: never create Pay section unless posting actually states them. It does state "Competitive Salary". That is a statement about pay, albeit vague. Should we include Pay section? The instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state Competitive Salary, so we could include Pay section with that line. However also they say "Prefer a few substantive sections over many thin ones." Might combine Pay into Benefits? But they are separate headings. Could include Pay section with that line. Schedule: they mention travel up to 20%, some evening and weekend commitments expected during event periods. That's schedule-related. Could we include Schedule section? It states schedule expectations. Might be considered schedule content. The instruction: never create Schedule section unless posting actually states them. It does state travel and evening/weekend commitments, which is schedule-related. So we could include Schedule section with that info. But we need to avoid filler like "commensurate with experience". Not present. We need to use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc. We need to include sections only when posting has real specific content. Let's outline: - About the role: maybe a brief paragraph summarizing role. The posting starts with "Westfalia Technologies is a leader... We are seeking a motivated and creative Social Media & Events Coordinator..." That's about the role. Could be About the role section. - Responsibilities: list of job functions (the bullet points after "Job Functions:"). - Requirements: maybe combine Required Skills/Abilities and Education/Experience? Could separate Requirements (skills) and Qualifications (education/experience). The instruction says use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can decide. We have Required Skills/Abilities list, Education/Experience list, Preferred Skills list. Could map: - Requirements: Required Skills/Abilities (maybe also Education/Experience as Qualifications). Or we could have Requirements (skills) and Qualifications (education/experience). Skills: maybe Preferred Skills? But they also have Skills heading. Could treat Skills as both required and preferred? Might be redundant. Better: Use sections: - About the role (intro paragraph) - Responsibilities (list of job functions) - Requirements (Required Skills/Abilities) - Qualifications (Education/Experience) - Skills (Preferred Skills) maybe. - Benefits (list of benefits) - Pay (Competitive Salary) - Schedule (Travel requirements and evening/weekend commitments) - Location Requirements? Not a standard heading; could fold into About the role or Responsibilities? It's a requirement but not listed in standard headings. Could add a short paragraph under Requirements or Qualifications. Since we cannot create arbitrary headings, we need to fit into existing headings. Could add a

  under Requirements or Qualifications about location. Probably under Requirements. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: EEO statement, etc. We must not include application instructions, navigation, cookie, legal. Now craft HTML. We need to ensure we use

  • for any list of duties/requirements/benefits. For prose, use

    . Let's extract content. About the role: "Westfalia Technologies is a leader in providing automated solutions for plants, warehouses, and distribution centers. We are seeking a motivated and creative Social Media & Events Coordinator to join our Marketing team. This role manages Westfalia’s daily social media presence while supporting tradeshow, event, and promotional programs. The ideal candidate is organized, self-directed, and able to create brand-compliant content while managing multiple projects and deadlines." That's about the role. Responsibilities: list from "Job Functions:" to before "Required Skills/Abilities:". Let's capture each bullet: - Manages the daily operation of Westfalia’s social media accounts across LinkedIn, YouTube, Facebook, and Instagram (publishing, monitoring, audience engagement, and routing comments or messages that require Sales or leadership input). - Builds and maintains the social content calendar, sequencing posts against campaign, product, and event timelines; meets publishing deadlines consistently and proactively flags scheduling conflicts. - Adapts photography, video, and design assets into platform-correct sizes, aspect ratios, and specifications; produces social graphics and design layouts from established Westfalia brand templates; owns paid social placements, including audience setup, asset tracking, budget pacing, and performance reporting; applies brand standards to every published asset. - Writes, edits, and proofreads post copy, captions, and hashtag sets in alignment with Westfalia brand voice and messaging standards. - Tracks engagement, reach, and audience growth across channels; delivers monthly performance reports with observations and recommendations — not raw data alone. - Coordinates logistics for tradeshows, conferences, and customer-facing events - including registration, booth services, freight, vendor management, travel and lodging for the event team, VIP hospitality, booth staffing, and on-site setup and teardown. - Maintains the annual event calendar and a per-show task timeline with documented cutoff dates and deliverable owners. - Executes pre-show, at-show, and post-show social promotion; tracks event spend against budget, reconciles invoices, and documents outcomes for post-show review; escalates budget variances promptly. - Maintains the marketing asset library with consistent organization, tagging, and accessibility standards so approved creative is easy to find and reuse. - Other duties as assigned. That's responsibilities. Requirements (Required Skills/Abilities): list: - Working proficiency in Adobe Creative Suite — specifically Photoshop, InDesign, Illustrator, and Express — or demonstrated equivalent; portfolio showing brand-applied social creative, layout, or collateral required. - Hands-on experience managing business social media accounts with demonstrated LinkedIn depth; familiarity with native platform analytics tools and at least one social media management platform. - Strong writing and editing skills, including proofreading for grammar, clarity, and brand voice consistency. - Demonstrated ability to manage concurrent deadlines across content and event workstreams; this role requires sustained, proactive deadline ownership across multiple simultaneous projects. - Proficiency in Microsoft Office 365. - Familiarity with Microsoft Dynamics (or similar CRMs). - Proficiency in event registration platforms preferred. - Initiative and creativity with the ability to work independently and contribute effectively within cross-functional teams. - Valid driver’s license required; must meet rental vehicle eligibility requirements for business travel and be fit for commercial air travel. Qualifications (Education/Experience): - Degree in marketing, graphic design, visual communications, or a related field required. - A design-focused background or design coursework is required; or equivalent professional design experience will be considered in lieu of a degree. - 2–4 years of professional experience across marketing, social media, or design. - Demonstrated experience supporting tradeshows, events, or conferences. - Exposure to website content management and email marketing platforms preferred. Skills (Preferred Skills): - Photography and video capture experience; comfort operating a camera in manual mode with basic lighting and audio setup. - Video editing in DaVinci Resolve, Premiere Pro, or an equivalent NLE, with short-form vertical content experience a plus. - Motion graphics or animation capability. - Background in B2B marketing or the industrial and manufacturing sectors. - Familiarity with marketing automation, SEO fundamentals, and content management platforms. - Fluency in a second language (German or Spanish) is a plus. Benefits: list from "Why Work for Westfalia Technologies, Inc.?" paragraph: - Competitive Salary (but we will put in Pay) - Medical, Dental, and Vision Coverage - 401K and match options - Educational Assistance Reimbursement - Wellness Program - Healthy Living Reimbursement - Paid Parental Leave - And more! (maybe keep as phrase) But we should not invent. We'll list those. Pay: "Competitive Salary". Could be a

    Competitive Salary

    . Schedule: Travel requirements and evening/weekend commitments: - Travel Requirements: This position requires travel estimated at up to 20% of the time, including multi-day tradeshows, conferences, customer site visits, and company events. Travel may include short-notice scheduling driven by event calendars or content capture opportunities. Commercial air travel and personal vehicle operation are both required. Some evening and weekend commitments are expected during event periods. We can put that as a

    or

    • . Since it's prose, use

      . Location Requirements: Must live in one of the following states to be considered: PA, MD, NJ, DE. This is a requirement; we could add a

      under Requirements or Qualifications. Probably under Requirements as a bullet? It's not a skill but a requirement. Could add a

    • under Requirements list. But the instruction: Use
      • for any list of duties/requirements/benefits. So we can add a list item for location under Requirements. Thus Requirements list will include the skills plus location. Now ensure we don't repeat content. Now produce HTML fragment:

        About the role

        Westfalia Technologies is a leader in providing automated solutions for plants, warehouses, and distribution centers. We are seeking a motivated and creative Social Media & Events Coordinator to join our Marketing team. This role manages Westfalia’s daily social media presence while supporting tradeshow, event, and promotional programs. The ideal candidate is organized, self-directed, and able to create brand-compliant content while managing multiple projects and deadlines.

        Responsibilities

        • Manages the daily operation of Westfalia’s social media accounts across LinkedIn, YouTube, Facebook, and Instagram (publishing, monitoring, audience engagement, and routing comments or messages that require Sales or leadership input).
        • Builds and maintains the social content calendar, sequencing posts against campaign, product, and event timelines; meets publishing deadlines consistently and proactively flags scheduling conflicts.
        • Adapts photography, video, and design assets into platform-correct sizes, aspect ratios, and specifications; produces social graphics and design layouts from established Westfalia brand templates; owns paid social placements, including audience setup, asset tracking, budget pacing, and performance reporting; applies brand standards to every published asset.
        • Writes, edits, and proofreads post copy, captions, and hashtag sets in alignment with Westfalia brand voice and messaging standards.
        • Tracks engagement, reach, and audience growth across channels; delivers monthly performance reports with observations and recommendations — not raw data alone.
        • Coordinates logistics for tradeshows, conferences, and customer-facing events - including registration, booth services, freight, vendor management, travel and lodging for the event team, VIP