Social media (Delhi)

We’re a dynamic team that thrives on creativity and data-driven marketing. Our workplace blends flexible hours with a supportive culture, encouraging continuous learning and work-life balance. If you’re passionate about shaping brand stories and connecting with audiences, we’d love to have you on board.

About the role

This role sits at the intersection of strategy and storytelling, where you’ll shape how our brand engages with customers across social platforms. You’ll collaborate with cross-functional teams to craft campaigns that drive growth and deepen customer relationships.

Responsibilities

• Contribute to the marketing strategy by leveraging social media to identify and acquire customers.
• Develop social media marketing plans and programs tailored to each product and direct promotional support.
• Maintain online customer relationships by organizing and developing specific customer-relations programs.
• Provide short- and long-term market forecasts and reports by directing market research, data collection, analysis, and interpretation.
• Create new strategies for market development, acquire and analyze data, and consult with internal and external sources.
• Maintain a research database by identifying and assembling marketing information.
• Provide marketing information by answering questions and requests.
• Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintain social media marketing staff by recruiting, selecting, training, and managing employees.
• Develop marketing staff by providing information, educational opportunities, and growth opportunities.

Requirements

• Bachelor’s or master’s degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Skills

• Social media skills
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy