Social Media & Creative Manager

Position Overview

The Fifth Avenue Hotel, an award-winning luxury destination, is seeking a Social Media & Creative Manager to join our team. Nestled in the heart of Manhattan, our hotel offers 149 beautifully appointed guest rooms, combining personal service, extraordinary design, distinctive cuisine, compelling art, and immersive cultural experiences.

Key Responsibilities

• Oversee and manage The Fifth’s organic social media strategy across platforms including Instagram and emerging channels to drive global brand awareness.
• Stay informed on platform trends, content formats, and digital shifts while maintaining strict luxury brand discipline.
• Collaborate with the Creative Director (CD) and Director of Marketing (DOM) to map out comprehensive content calendars in alignment with overarching brand campaigns and property programming.
• Manage day-to-day community engagement to cultivate an active, inspired, and loyal digital audience.
• Work dynamically on-property to capture visually compelling content that reflects the brand’s distinct aesthetic, tone, and magical energy.
• Edit and deliver high-quality, social-first photo and video assets in a timely, agile manner.
• Proactively identify organic, untold stories and unique moments worth capturing across the hotel.
• Manage external creative partners, freelancers, and collaborators as needed to continually evolve and maintain the brand’s visual library.
• Partner closely with Food & Beverage and property operations teams to ensure cohesive, unified storytelling across all touchpoints.
• Support PR, influencer relations, and creator collaborations to ensure visual consistency and brand alignment.
• Oversee, design, and create brand-aligned marketing collateral and digital assets to support property-level goals.
• Monitor and analyze key organic performance metrics to compile comprehensive monthly reports.
• Translate data into actionable strategic insights, optimization tactics, and clear roadmaps for continuous channel growth.

Qualifications

• Bachelor’s degree in Marketing, Creative Design, Communications, or equivalent experience preferred.
• 4–6 years of experience in content creation or creative brand roles, with a strong preference for luxury hospitality, high-end lifestyle, or premium luxury sectors.
• An exceptional visual sensibility, sharp design eye, and natural storytelling instincts.
• Deep technical understanding of social platforms, emerging trends, current content formats, and performance analytics.
• Proficiency in creative tools, including Adobe Creative Suite, Canva, and advanced mobile editing applications.
• Comfortable managing, directing, and collaborating with freelancers, production crews, and external creatives.
• Highly organized, proactive, and agile, with a proven ability to balance high-level creativity with concrete, property-driven results.