Social Media Coordinator - Gametime

About the role

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? The PrizePicks Social Media Coordinator is the ultimate hype person for our community across all major social media platforms. From cooking up buzzworthy, shareable content to building genuine connections with our players, you’ll play a key role in shaping how players experience PrizePicks on social media. Whether it’s breaking down a wild NBA/NFL stat, dropping a meme-worthy reaction during gametime, or engaging in real-time conversations, you’ll be at the center of the action. This role is perfect for someone who lives and breathes sports, loves creating content that’s worth sharing in group chats, and knows how to capture attention and convert that into loyal fandom. While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

Responsibilities

• Ideate, develop, and post share-worthy content that resonates with players and sparks conversations across branded profiles on Twitter/X, Instagram, TikTok, and other platforms.
• Build and maintain meaningful relationships with our members through daily community management on social platforms.
• Respond to live sports moments in real-time with memes, commentary, and dynamic social media content during major sports like the NBA, NFL, and MLB.
• Actively monitor social media trends, memes, and cultural conversations to ensure PrizePicks remains at the forefront of the fantasy sports industry.
• Collaborate with the social media team and other departments to brainstorm new content strategies and growth initiatives that deepen community engagement.
• Analyze the performance of social campaigns, giveaways, and content, providing actionable insights to stay sharp and improve engagement.
• Maintain an 'always-on' approach to social media, constantly staying in tune with sports news, DFS industry, relevant influencers, and pop culture.

Requirements

• 3+ years of experience creating and engaging on social media for a consumer-facing brand or within the sports industry.
• Passionate and well versed in the gaming world and all things daily fantasy sports.
• Excellent knowledge of social media platforms, particularly X/Twitter, Instagram, and TikTok.
• Understanding of the time requirements and schedule surrounding live sports (nights, weekends, and flexibility to work major holidays like Thanksgiving and Christmas).
• In-depth understanding of players, storylines, and narratives surrounding the NBA & NFL (bonus points for MLB and broad sports knowledge).
• Creativity in producing content around sports, with the ability to adapt to trending topics.