Social Media Coordinator

Responsibilities

• Develop and schedule engaging social media content (text-only, images, videos, infographics, etc.) for various platforms (Facebook, LinkedIn, Instagram, etc.), ensuring alignment with brand guidelines.
• Create social-first content that reflects Wharton-Smith’s voice, values, culture, experience, and position as the Construction Group of Choice.
• Conduct interviews with employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
• Ensure all social media content is on-brand, consistent in style, tone, and messaging, and adheres to company guidelines and industry standards.

Social Media Calendar Management

• Own, maintain, and continuously update the companywide content calendar.
• Coordinate post timing, approvals, assets, captions, and scheduling to ensure consistent and timely execution.
• Engage on behalf of Wharton-Smith by responding to comments, messages, and tagged content in a timely and professional manner.

Campaign Support

• Assist in planning, executing, and optimizing organic and paid social media campaigns that support Wharton-Smith’s brand awareness, recruitment, project storytelling, community engagement, and business development goals.
• Develop support copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
• Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting as appropriate.

Analytics & Reporting

• Track, analyze, and report on the performance of social media content and campaigns using native platform analytics and social media management tools.
• Provide insights and recommendations for optimizing engagement and reach.
• Regularly monitor KPIs such as engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.
• Execute monthly performance updates and quarterly executive-level reports regarding progress towards defined annual goals.

Collaboration

• Work closely with the communications, marketing, strategic partnerships & events, business development, and project teams to understand company objectives, key messages, and ongoing projects to develop content that supports company goals.

Industry Research

• Stay up to date with trends in social media, construction industry news, and emerging digital marketing tools to ensure that the company’s social media presence is innovative and effective.

Requirements

• Passionate team player with 1-3 years’ experience in social media management or digital marketing within a corporate environment.
• Requires regular communication with MARCOMM and Executive level staff throughout the firm.

Skills

• Proficiency in social media platforms (LinkedIn, Instagram, Facebook, YouTube), content creation, paid social strategies, and social media scheduling tools such as Loomly.
• Knowledge of digital marketing principles and analytics.
• Basic skills in Canva or Adobe Creative Suite for graphic content creation.