Social Media Coordinator

About the role

The Social Media Coordinator operates within Marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. This role focuses on social media coordination applied to campaign execution, ensuring alignment with broader marketing objectives.

Responsibilities

• Reconcile social media coordination with marketing analytics, ensuring visible tracking of source, owner, status, and next action within the context of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics.
• Coordinate logistics role documentation with status tracking for social media initiatives, maintaining clear visibility of source, owner, status, and next action.
• Review digital marketing activities with deadline management, ensuring social media coordination remains on track and aligned with campaign timelines.
• Document processes and reporting to maintain traceability and clarity for social media-focused coordination.
• Maintain quality control and workflow management to ensure campaign execution remains usable and errors are surfaced before causing downstream rework.

Decision Pattern Quality Standard

Strong social media coordination ensures campaign execution remains usable under the demands of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. Completed work must be traceable, unresolved items must have clear owners, and repeated errors must be identified early to prevent rework.

Capabilities

• Use logistics workflow context and campaign management tools confidently to support social media coordination within marketing initiatives.
• Apply data accuracy without losing track of evidence or deadlines in the social media coordination workflow.
• Document process compliance and issue escalation decisions to maintain clear reasoning within the marketing context.
• Exercise judgment in follow-up actions, especially when coordination depends on external confirmations rather than assumptions.

The role-specific handoff test combines marketing analytics, issue escalation, and exception tracking. Work is considered complete only when source verification, marketing analytics, and issue escalation make it secure, traceable, and ready for the next authorized teammate.

Pay

Base salary: $43,000–$68,000 per year.

Schedule

Full-time, 100% remote within the United States. Associate level.