Social Media Coordinator

About the role

City Wide's franchise locations count on a strong local social presence to win business in their markets, and this role makes that happen. As our Social Media Coordinator, you'll research, create, promote, and track social media campaigns for individual franchise locations across the country, partnering with the marketing team to keep social content aligned with campaigns and content marketing efforts in flight. You'll report to the Brand & Content Marketing Manager as part of the City Wide Marketing team, collaborating regularly with colleagues and franchisees alike.

This is a detail-driven, client-service marketing role; you'll be managing a portfolio of franchisee accounts, each with its own goals, personalities, and expectations, and you'll be measured on real numbers: engagement, follower growth, and retention. It's structured, it's fast-paced, and it's not for everyone. But for the right person—someone precise, accountable, and quality-obsessed—this is an incredible launching pad.

Responsibilities

• Develop and execute a unified social media strategy that increases brand awareness, engagement, and conversion across franchisee accounts
• Create and manage content calendars, aligning campaigns with organizational goals and franchisee needs
• Provide best practices and toolkits that strengthen franchisees' social media execution and adherence to brand guidelines
• Monitor social media trends and implement innovative tactics to improve performance and lead generation
• Track, analyze, and report on key performance metrics, meeting with franchise teams to deliver insights and recommendations

Requirements

• A bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field is required
• 1-3 years of B2B social media experience is required, and agency background is preferred
• Ability to manage a portfolio of business accounts, balancing priorities with franchisee needs
• Precision and attention to detail; pride in work that is correct, on-brand, and on time
• Motivation by measurable results and use of data insights to develop and refine campaigns
• Clear, confident, and professional communication, with excellent writing, training, and relationship-building skills
• Proficiency across LinkedIn, Facebook, and Instagram, with working knowledge of HubSpot or similar automation tools, Adobe Creative Suite, and Canva; video creation and Power BI are a plus

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance
• Company-paid life insurance, short and long-term disability
• PTO (3 weeks the first year) and a 401k match
• Paid time for community service and charity work
• Collaborative, people-centered culture with a fast-paced, supportive work environment
• Ongoing learning and development opportunities

Pay

A base salary of $65,000-$78,000, plus a 5% annual bonus, with a clear path to grow as you perform.

Schedule

On-site team environment in Lenexa, KS.