Social Media & Content Marketing Coordinator

About the role

We are seeking a creative and strategic Social Media and Content Marketing Coordinator to join our team. At the heart of this role you'll plan our social calendars, create and publish content across platforms, and spend regular time in our centers capturing the authentic, everyday moments that bring our mission to life.

Essential Functions

• Plan, build, and manage our social media content calendars across platforms, from ideation through publishing and performance review.
• Stay on top of social media trends, platform changes, and emerging formats, and bring fresh ideas for how Gracent can show up in ways that feel current and authentic.
• Visit our centers regularly (about once per week) to build relationships with center teams and capture photo and video content, real moments of connection, play, and progress.
• Partner with center leaders and providers to make content gathering easy and comfortable, coaching teams on what makes great content and ensuring proper media consent is in place for every child and family featured.
• Develop and implement a comprehensive content marketing strategy that aligns with our multiple brands' objectives and brand voices.
• Produce high-quality content for a range of platforms including our websites, blogs, social media accounts, newsletters, brochures, and flyers.
• Create and produce engaging, informative, and empathetic content across our digital and print channels and be directly involved in broader marketing projects.
• Collaborate with the marketing team to plan and execute campaigns, ensuring consistency in messaging across all marketing materials.
• Optimize content for search engines (SEO) and lead generation, and analyze content performance metrics to inform strategy adjustments.
• Affordably engage with our community by responding to comments and messages in a tone that reflects our brand's supportive nature.
• Assist in managing the editorial calendar to ensure timely publication of content.
• Absorb and contribute to other marketing projects and initiatives as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 2 years of experience in content creation, marketing, communications, or a related area.
• Hands-on experience managing social media accounts for a brand, including planning content calendars, creating short-form video, and publishing across platforms (Instagram, Facebook, TikTok, LinkedIn).
• A demonstrated pulse on social media trends and platform best practices, with examples of translating trends into brand-appropriate content.
• Comfortable shooting and editing photo and video on-site. You can capture great content with a phone and know how to make it shine.
• Exceptional writing, editing, and proofreading skills, with the ability to communicate complex topics in a clear, understandable manner.
• Experience in creating content for a variety of audiences and channels.
• A strong understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.
• Ability to research and understand the needs and interests of our target audiences.
• Familiarity with content management systems (CMS), social media management tools, and content analytics tools.
• A genuine interest in and sensitivity to the needs of children with developmental challenges and their families, including an understanding of privacy and media-consent considerations in a healthcare setting.
• Highly organized, self-motivated, and able to manage multiple projects simultaneously.
• Centrally located to our Chicagoland centers with reliable transportation and the ability to travel to centers about once per week.
• Proficiency with collaboration and communication tools for remote/hybrid work.

Pay

$60,000—$70,000 USD base salary

Schedule

This is a hybrid role: you'll work remotely most days, with travel to our centers about once per week to build relationships with our teams and capture content on-site.