Social Media Content Manager
Role Overview
The Social Media Content Manager plays a key role in developing and executing strategic brand content. This role is responsible for creating visually compelling content and maintaining consistent brand positioning across social media platforms, brand websites, and integrated marketing campaigns.
Key Responsibilities
Create compelling, innovative visual content that enhances brand recognition and audience engagement.
Ensure all visual assets consistently reflect each brand’s tone, voice, and positioning.
Lead the creation of multimedia assets, including lifestyle imagery, product-focused video content, photography, and motion graphics.
Develop storyboards and present creative concepts aligned with brand strategy and campaign objectives.
Collaborate with videographers, photographers, designers, and marketing team to produce high-impact, on-brand content.
Serve as an on-camera spokesperson when needed, delivering an engaging and authentic brand presence.
Monitor automotive enthusiast forums and online communities, engaging with users to strengthen brand presence and credibility.
Content Planning & Execution
Collaborate with Marketing Manager to align content themes with business objectives, campaign goals, and target audience preferences.
Oversee the planning and execution of video and photo shoots, partnering with Content Creators and the Brand Video Producer to capture high-quality, on-brand assets.
Work cross-functionally with teams including product development, marketing, and on-site at events to ensure visual content supports key initiatives and deliverables.
Identify and leverage emerging visual trends to keep brand content fresh, relevant, and competitive.
Your Creds
Bachelor's degree in Marketing, Communications, Multimedia, or a related field.
3–5 years of experience in social media content creation, videography, photography, or a related field.
Proven experience in visual storytelling and branding for consumer products, preferably in the automotive or lifestyle industries.
Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.).
Experience creating short-form video content optimized for platforms like Instagram, Facebook, and YouTube.
Strong understanding of social media trends, platform best practices, and audience engagement strategies.
Hands-on experience working with creative teams to produce high-quality visual assets across multiple platforms.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent communication and collaboration skills.
Passion for automotive culture and familiarity with enthusiast communities is strongly preferred.
Extra Awesomeness
Familiarity with content marketing metrics and analytics tools.
Success Metrics (KPIs)
Growth in social media engagement rates (likes, comments, shares, saves).
Increase in follower growth and audience reach across key platforms.
Performance of video content (views, watch time, completion rate).
Volume and consistency of high-quality content produced on schedule.
Contribution to campaign performance (traffic, conversions, or brand impact).
Improvement in brand consistency and visual quality across channels.
Community engagement and sentiment within enthusiast forums and social platforms.
About Mishimoto and Borne Off-Road
Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products. Founded in 2005, Mishimoto serves automotive enthusiasts worldwide and thrives on innovation, supported by global operations in the USA, UK, and EU with headquarters in Garnet Valley, PA.
Benefits and Perks
Design and develop performance products for car enthusiasts.
Attend Wine and Cheese gatherings and hit up our favorite events from drift to autocross to classic shows.
Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
Work in an office designed to stimulate creative thinking.
Get exclusive access to Mishimoto products and discounts from our partners.
Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
The bonus program is tied to overall company performance goals.
Dog Days! Bring your dog to work every day!
Physical Demands & Working Conditions
Normal office environment with occasional lifting of up to 50 lbs.
Ability to work outside standard work hours for weekend posting, holidays, and travel for events
Must be willing to step into hands-on tasks as needed