Social Media Content Creator - Men's Footwear & Apparel - Johnston & Murphy

About the role

Since 1850, Johnston & Murphy has been a symbol of American craftsmanship and timeless style. What began as a heritage footwear brand has evolved into a lifestyle label offering apparel, shoes, and accessories designed for the modern professional. We take pride in our legacy—and in our forward-thinking approach to creativity, innovation, and connection.

Responsibilities

• Develop and execute content strategies that elevate the J&M brand, drive engagement, and expand earned media impact.
• Create compelling visual content, identify partnership opportunities, and foster organic brand love through community and influencer relationships.
• Work closely with the marketing team to align on brand voice, campaign objectives, and performance insights that inform creative strategy.
• Concept, produce, and publish high-quality photo, video, and written content optimized for each platform (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Maintain organized content libraries for consistent brand output and quick asset retrieval.
• Attend brand shoot days to capture BTS, product details, movement-focused footage, and supplemental campaign content.
• Translate creative briefs and campaign ideas into engaging, high-performing social video concepts.
• Stay tapped into short-form video trends, editing techniques, trending audio, and creator culture.
• Contribute fresh, trend-aware ideas in brainstorms and help shape the content calendar with original concepts.
• Support CRM and paid media teams by producing versatile visual assets adapted from organic content.
• Ensure all content aligns with the brand's visual identity and is optimized for performance across platforms.
• Apply light color correction and basic retouching to maintain quality and consistency across all deliverables.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
• 2–4 years of experience in social media content creation, influencer engagement, or brand storytelling—ideally within lifestyle, fashion, or retail industries.
• Proven ability to create visually compelling content that drives engagement and earned media results.
• Deep understanding of current social media trends, creator ecosystems, and community-building best practices.
• Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
• Excellent communication, organizational, and cross-functional collaboration skills.
• Passion for fashion, design, and creative storytelling.

Qualifications

• Experience in social media content creation, influencer engagement, or brand storytelling.
• Ability to create visually compelling content that drives engagement and earned media results.
• Understanding of current social media trends, creator ecosystems, and community-building best practices.
• Strong photo/video production and editing skills.
• Excellent communication, organizational, and cross-functional collaboration skills.
• Passion for fashion, design, and creative storytelling.

Skills

• Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
• Excellent communication, organizational, and cross-functional collaboration skills.
• Passion for fashion, design, and creative storytelling.

Benefits

• Competitive compensation.
• Full benefits.
• Employee discounts.

Pay

TBD

Schedule

Hybrid schedule with flexibility and collaboration built in.