Social Media Content Creator

About the role

The Social Media Content Creator is a full-time, on-site role based in Gastonia, Lowell, NC.

Responsibilities

• Plan, create, and publish engaging content across social media platforms (Instagram, Facebook, TikTok, YouTube).
• Develop content calendars, capture photos and videos of inventory and warehouse operations.
• Write captions and posts, optimize content for various social channels.
• Monitor social media performance, respond to comments and messages.
• Collaborate with sales and operations teams to highlight new arrivals, deals, and customer success stories.
• Track trends in liquidation, retail, and e-commerce, recommend new content formats.

Requirements

• Strong skills in social media content creation, including short-form video, photography, and post design.
• Ability to plan and execute social media strategies, including editorial calendars, campaign concepts, and basic analytics review.
• Proficient writing and editing skills for clear, persuasive, and brand-appropriate captions, posts, and basic marketing copy.
• Familiarity with social media tools and software (Canva, Adobe Express, scheduling tools, platform-native editing tools).
• Strong AI skills (ElevenLabs or similar, Capcut AI, Canva AI, TikTok Symphony).
• Strong organizational skills and the ability to manage multiple content projects and deadlines in a fast-paced warehouse environment.
• Comfort working on-site around inventory and warehouse operations, with the ability to self-direct and coordinate with sales and operations teams.

Qualifications

• Previous experience in social media marketing, content creation, or digital marketing.
• Experience in liquidation, wholesale, or retail is a plus.
• High school diploma required; associate or bachelor’s degree in marketing, communications, media, or a related field is beneficial.