Social Media Buyer

This position is based in the United States and offers the opportunity to manage impactful paid social campaigns for leading brands and agencies within a technology-driven media environment.

About the role

You will be responsible for executing, optimizing, and analyzing social media investments across major advertising platforms. The position combines strategic thinking, data-driven decision-making, and hands-on campaign management to drive measurable results. You will collaborate with cross-functional teams including analytics, operations, and media specialists to improve campaign performance. This is an ideal opportunity for a detail-oriented media professional who enjoys solving challenges and staying ahead of evolving digital trends. The successful candidate will contribute to innovative media strategies while developing expertise in a fast-paced and collaborative environment.

Responsibilities

• Manage paid social campaigns from planning through optimization, ensuring strong performance, accurate execution, and alignment with client objectives.
• Support strategic media initiatives while collaborating with internal teams and clients to deliver effective digital advertising solutions.
• Build, launch, and quality-check paid social campaigns following platform best practices.
• Manage social media investments across platforms including Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X.
• Monitor campaign pacing, analyze performance metrics, and implement optimizations to improve results.
• Develop strategic campaign plans and recommendations for social media proposals and client requests.
• Translate performance data into insights, reports, and recommendations for clients and internal stakeholders.
• Collaborate with operations, analytics, planners, and media buying teams to achieve campaign goals.
• Maintain knowledge of evolving paid social platforms, advertising products, industry trends, and best practices.
• Troubleshoot campaign-related issues involving creative assets, tracking pixels, URLs, ad settings, and platform configurations.
• Create client-facing perspectives and recommendations based on changes in the social media landscape.
• Support training, mentoring, and knowledge sharing with junior team members.
• Document processes and contribute to improving paid social workflows and best practices.
• Build strong client relationships through regular communication, status updates, reviews, and strategic discussions.

Requirements

• 2+ years of experience managing and executing paid social campaigns across multiple platforms.
• Strong understanding of paid social advertising platforms, tools, and campaign optimization techniques.
• Ability to analyze campaign reports, interpret performance data, and identify actionable insights.
• Familiarity with first-party and third-party data, audience targeting, and tagging/pixel implementation.
• Strong organizational skills and the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent attention to detail and commitment to accuracy.
• Strong written, verbal communication, and presentation skills.
• Proficiency with Excel and PowerPoint.
• Ability to collaborate effectively within cross-functional teams.
• Solutions-oriented mindset with strong problem-solving abilities.
• Commitment to fostering inclusive, respectful, and collaborative working environments.
• Interest in continuous learning and adapting to evolving digital advertising technologies.

Benefits

• Salary range of approximately $68,637 - $82,000 per year, depending on location, experience, skills, and other factors.
• Potential eligibility for additional compensation, including bonuses and equity opportunities.
• Flexible work options, including remote, hybrid, or office-based arrangements depending on location.
• 401(k)/retirement matching program.
• Mental health support resources.
• Paid sabbaticals.
• Generous parental leave.
• Flexible work week options.
• Professional development and career growth opportunities.
• Supportive and inclusive workplace culture.