Social Media & Brand Ambassador - Contract Role
Turtle Fur · United States · 2 wk ago
RemoteRemoteMarketing$50–$80/hrContract
About the role
This is a seasonal, part-time independent contractor role running August 2026 through April 2027, approximately 20–25 hours per week.
Essential Duties & Responsibilities
- Ambassador Network Development (Core Focus)
- Identifies, vets, and builds long-term relationships with 50+ brand ambassadors across outdoor lifestyle, trail, gorpcore, wellness, festival, and campus communities.
- Prioritizes values-aligned relationships over transactional deals; builds and maintains ambassador CRM tracking products gifted, content generated, and impact.
- Ensures ambassador representation reflects Turtle Fur's inclusive, diverse community across backgrounds, geographies, and outdoor activities.
- TikTok Organic Growth (Priority Platform)
- Develops and executes a data-informed TikTok organic growth strategy for @turtlefur; stays current on FYP mechanics, TikTok SEO, trends, and format shifts.
- Advises on Spark Ads amplification for high-performing organic and ambassador content.
- Community Engagement, UGC & Content
- Engages 5+ times/week in high-visibility, on-brand conversations across TikTok, Instagram, and Pinterest — witty, warm, never promotional.
- Captures and edits content as needed; helps weave brand storytelling so it feels discovered, not broadcast.
- Brand Partnerships, Intelligence & Reporting
- Identifies and surfaces brand collaboration opportunities aligned with Turtle Fur values and the 3-year growth plan.
- Delivers a weekly trend summary (1 page max, every Monday) and a monthly performance report covering all platforms, ambassador activity, and UGC volume.
- Leadership & Collaboration
- Builds and nurtures authentic relationships with brand ambassadors, creators, and community partners — treats every connection as a long-term investment, not a transaction.
- Collaborates closely with the marketing team to ensure social strategy, content, and ambassador activity are aligned with broader brand campaigns and seasonal priorities.
- Communicates proactively and operates with a high degree of autonomy — surfaces insights, flags opportunities, and brings solutions, not just updates.
- Consistently embodies Turtle Fur's values and brand voice in every external interaction, from community comments to creator outreach.
- Consistently exhibits company values and ethos in all interactions with associates, customers, suppliers, and external constituents; Role models and complies with company code of conduct, policies, and procedures.
- Creates a culture of accountability while maintaining the camaraderie and friendly nature so valued by the staff and leadership team of Turtle Fur.
- Works in close collaboration with the entire organization.
- Fosters a culture of transparency to the team, partners, vendors, and consumers of Turtle Fur.
Skills & Abilities
- Deep, native TikTok expertise (FYP, SEO, algorithm, trends) with a proven record growing brand accounts — must show numbers.
- Genuine fluency in Gen Z outdoor/lifestyle/gorpcore/wellness.
- Demonstrated experience building creator or ambassador networks.
- Social listening, brand voice fluency, and analytics literacy; can read dashboards and adjust strategy in real time.
- Content creation ability: can film and edit vertical video solo. Instagram, Pinterest SEO, and YouTube Shorts familiarity.
- Self-directed, async-comfortable, organized across 50+ relationships. Passionate about the outdoors and sustainability — non-negotiable.
- Proficient in standard business applications (Excel, Word, PowerPoint, Outlook, Teams, Slack, Zoom), mobile devices and apps.
- Constantly drives results that meet company financial, quality, and operational objectives while meeting or exceeding customer expectations, thus continually strengthening our brand.
Education & Experience
- 3–6 years in social media, content creations, creator/ambassador marketing, and community building (agency or in-house).
- Portfolio required: specific accounts or campaigns grown with real performance data.
- Degree in marketing, communications, or related field preferred — or equivalent experience.
Working Environment/Physical Activities
- Standard business environment.
- Bending, and reaching forward, sideways, and overhead; finger dexterity to perform functions on computer and access files; sitting for long periods at a time.
Working Location
This is a remote role.