Social Media
Lead Meter's social strategy
You will lead the development and execution of Meter's social strategy from concept to impact. This includes ideation, drafting, publishing, and measurement of social content.
Create social-native editorial content
You will develop original content designed specifically for social platforms, including new formats, series, and moments tailored to each platform.
Translate existing Meter's work into clear, compelling narratives
You will take existing content and reformat it into clear, compelling narratives that resonate with each social platform's audience.
Enable Meter's team to post consistently
You will build tools, content, and frameworks to ensure all Meter employees can effectively share content on their own social channels in a consistent and genuine manner.
Insert Meter into the right conversations
You will identify opportunities to engage Meter in relevant conversations on various platforms, such as Reddit threads or LinkedIn moments, and leverage these opportunities to share our story.
Define performance benchmarks and use data to inform strategy
In your first 60 days, you will establish platform-specific baselines and use data to guide the types of content, timing, and frequency of posts.
Weekly responsibilities
- Develop and ship a new social-native editorial concept that’s unique to Meter and geared at reaching an untapped audience on X.
- Clip a product demo or founder interview into something worth watching on LinkedIn.
- Grab members of the Meter team for impromptu video interviews on a new piece of hardware we’re building.
- Tag along on a customer deployment to capture original footage and bring our audience along for how we're simplifying internet and Wi-Fi in spaces that have never had it easy.
- Work with our in-house film team to develop short-form content on a new product launch.
Qualifications
Deeply online with sharp instincts for how content performs across platforms, and a genuine understanding of why X, LinkedIn, Reddit, and YouTube require unique approaches. An exceptional writer and storyteller who can turn a complex product idea into a post that makes someone stop scrolling. Comfortable with constraint. You can adapt the same idea into multiple formats without losing clarity or intent. Opinionated about what makes a story worth telling, and disciplined about measuring impact. A true believer. You have to care about what Meter is building and want others to care too.
Pay
The estimated base salary for this role is between $146,000 - $172,000. Additionally, this role is eligible to participate in Meter's equity plan.