Social Media Associate Manager

Vevo is the world's leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content, showcasing official music videos alongside live performances and innovative original programming. From top superstars to rising new talents, Vevo supports artists across the musical spectrum at every stage of their careers.

About the role

We are looking for a Social Media Associate Manager to join our social team. This role requires strong concise writing and editorial calendar strategy skills. You will help develop a new suite of video-centric editorial assets, crafting punchy copy and conveying artists' stories in a few well-chosen words. You will own the publishing schedule, making editorial calls on leveraging social trends, cultural moments, holidays, and awards season. Additionally, you will dive into Vevo’s extensive video archive to unearth nostalgic gems, celebrate anniversaries, and resurface vintage moments for today’s fans.

Responsibilities

• Copywriting & Content Creation
  • Write for Video: Craft brief, accurate, and engaging micro-copy for on-screen editorial assets and hosted scripts.
  • Maximize Word Efficiency: Distill complex artist backstories, video facts, and pop culture lore into punchy, engaging copy.
  • Maintain Brand Voice: Help refine and maintain a sharp, authoritative, and music-obsessed editorial voice for Vevo’s social content.
  • Collaborate on Production: Partner closely with video editors, graphic designers, and on-camera talent to align copy with visual and audio elements.
• Editorial Strategy & Calendar Ownership
  • Own the Calendar: Strategically manage Vevo’s day-to-day social publishing schedule across Instagram, TikTok, and YouTube Shorts.
  • Identify Brand-Relevant Trends: Evaluate emerging social trends, internet culture, holidays, and pop culture events to determine how Vevo can join the conversation.
  • Archive & Nostalgia Mining: Pitch and program content from Vevo’s vast library of historical music videos to highlight anniversaries and artist milestones.
  • Bridge Past and Present: Connect classic music moments with current cultural trends to give legacy content fresh relevance.
• Social Execution & Analytics
  • Manage Publishing: Oversee precise, error-free scheduling and native posting across platforms.
  • Track Performance: Monitor social analytics and engagement, using insights to refine future copy and content themes.
  • Asset Creation: Create video and image assets within templated formats.
  • Navigate Social Media Management Tools: Use tools such as DashSocial, Sprout Social, Hootsuite, Later, or Sprinklr.

Requirements

• 3+ years in social media management, copywriting, or music/culture journalism.
• Proven experience managing multi-channel social media profiles (Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn, and emerging platforms) using social management tools like DashSocial.
• Strong proficiency in social media scheduling, publishing workflows, and analytical tools to track performance metrics and optimize content strategy.
• Exceptional short-form writing and editorial skills, ideally with a background in journalism focusing on music, media, or entertainment.

Qualifications

• Editorial Judgment: Proven ability to manage a brand calendar, leverage social trends, and curate archival or nostalgia-focused content.
• Mastery of Brevity: A writing portfolio showcasing clear, punchy, and space-efficient micro-copy.
• Music Knowledge & Curiosity: Broad, multi-genre music literacy spanning contemporary pop culture and historical catalog music.
• Extreme Accuracy: Meticulous attention to detail, fact-checking, and grammar to ensure accuracy in music history, artist names, and video facts.
• Platform Expertise: Mastery of native social tools, current video formats, and community behavior across Instagram, TikTok, Facebook, and YouTube Shorts.

Benefits

• Excellent compensation and benefits packages.
• Premier access to music content and new releases of original media content.

Pay

$70,000 - $75,000 per year.

Schedule

This is a full-time, hybrid position based in New York City. Employees are required to be in the office a minimum of 3 days a week.