Social Media Associate

About the role

Nutrafol is seeking an organized, highly social-savvy Social Media Associate to support the day-to-day execution of organic social media across Nutrafol’s Women’s and Men’s brands.

Responsibilities

• Manage the day-to-day Women’s and Men’s organic social calendars.
  • Post, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting.
  • Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers.
  • Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts.
  • Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content.
  • Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery.
  • Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities.
• Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors.
  • Surface relevant trends and cultural moments early, before they become oversaturated.
  • Support reactive and real-time content execution when opportunities align with the brand strategy.
  • Adapt approved content and messaging into formats that feel native to each platform.
• Manage day-to-day communication with creators, influencers, customers, and testimonial participants.
  • Source creators based on established campaign, content, and audience criteria.
  • Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials.
  • Cook up creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups.
  • Track creator budgets, deliverables, usage rights, payments, posting dates, and final content.
  • Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders.
• Manage giveaway communications, winner outreach, information collection, and prize fulfillment.
  • Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes.
• Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests.
  • Source existing organic, creator, and user-generated content for paid media briefs.
  • Track approvals, feedback, revisions, deadlines, and outstanding action items.
  • Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets.

Requirements

• 2-4 years of experience in social media, creator marketing, community management, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms.
• Highly knowledgeable about social trends, platform culture, creator behaviors, and native content formats.
• Demonstrated ability to identify emerging trends and understand whether they are relevant and appropriate for a brand.
• Experience shooting and editing engaging short-form social content.
• Strong writing, communication, project-management, and organizational skills.
• Comfortable communicating directly with creators, customers, partners, and cross-functional stakeholders.
• Able to manage multiple calendars, timelines, approvals, and deliverables simultaneously.
• Strong attention to detail and the ability to execute accurately in a fast-paced environment.
• Familiarity with social publishing, analytics, project-management, creator-management, and file-organization tools.
• Interest in hair wellness, beauty, health, lifestyle, or consumer brands preferred.