Social Media Assistant Manager (Bilingual - Spanish)

Position Summary

Buldak is seeking a culturally fluent Hispanic Market Social Media Marketing Manager to lead how our brand engages with Hispanic audiences on social media, with a focus on TikTok.

Key Responsibilities

• Manage the strategy and day-to-day execution of Buldak’s Hispanic social presence, with TikTok at the center
• Lead the development and growth of a dedicated Hispanic TikTok account
• Translate brand campaigns into culturally relevant social content for Hispanic audiences
• Develop content formats, trends, and recurring series that drive engagement and growth
• Work closely with creators and influencers to expand reach, spot emerging trends, and produce viral, trend-driven content
• Collaborate with brand, creative, and social teams to align messaging and campaigns
• Track performance and optimize content based on insights and platform behavior
• Stay informed about Hispanic cultural trends and social conversations

Requirements

• Deeply familiar with Hispanic culture, language, and social media behavior
• 4-7 years of experience preferred
• Experience managing or growing social media channels, especially TikTok
• Nice to have: Experience as a Spanish-language content creator
• Strong creative instincts with an understanding of creative, media, influencer landscape, and what performs on social
• Comfortable balancing strategy with hands-on execution
• Organized, collaborative, and able to move quickly
• Spanish fluency strongly preferred

Pay

The base salary for this position is between $80,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.