Social Media and Performance Marketing Manager (Freelance)

Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a results-driven Social Media and Performance Marketing Manager to own our presence on TikTok and Instagram and turn that presence into measurable sales. This role is primarily remote, with a required minimum of 4 in-person event/content shoots per month across Philadelphia, Bucks County, New Jersey, and New York City, in addition to periodic visits to our Newtown, PA studio.

About the role

This is a dual-sided role: you will manage paid social campaigns that drive direct ecommerce sales, while also owning our organic content strategy—planning, directing, and editing content (sourcing on-camera talent as needed, whether that's you, a creator we bring in, or someone in-house). We are looking for one person who can own both sides. You are as comfortable in Ads Manager optimizing toward ROAS as you are planning a content calendar and directing a shoot. You understand what makes an ad convert, and you know how to translate that into a content strategy that feeds your own paid campaigns.

Responsibilities

• Plan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce sales
• Plan and manage a consistent organic content calendar for TikTok and Instagram
• Direct and coordinate short-form video content, reels, stories, and graphics that reflect the brand aesthetic—sourcing or coordinating on-camera talent as needed; appearing on camera yourself is a plus
• Grow our organic following and engagement on TikTok and Instagram
• Monitor and report on both organic and paid performance metrics regularly, with a focus on ROAS, CPA, CTR, and sales impact
• Use AI tools like Claude, ChatGPT, or similar to accelerate content ideation, ad copy, and creative workflows

What Success Looks Like

• Paid campaigns generating measurable ecommerce sales with improving efficiency over time
• Consistent, on-brand content publishing across TikTok and Instagram
• Growing organic engagement and follower count month over month
• A steady stream of creative ideas and content that feels fresh and on-trend, informed by what's converting in paid

Requirements

• 4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable sales
• Hands-on, proven experience running paid campaigns in Meta Ads Manager—setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on results
• Strong eye for aesthetics and a genuine understanding of what performs on TikTok and Instagram
• Experience planning and directing short-form video content, reels, stories, and graphics—hands-on editing experience is a plus
• Proficient in CapCut, Adobe Premiere Rush, Canva, or similar editing tools
• Experience with Shopify and Meta Ads Manager specifically is a strong plus
• Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow
• Genuine interest in jewelry, fashion, or lifestyle brands

Ideal Candidate

• A freelancer who has managed paid social campaigns end to end for a DTC or ecommerce brand, with sales results to show for it
• Equally comfortable running ad campaigns and directing content—you do not see these as separate jobs
• Creative and trend-aware with a passion for the jewelry and fashion space
• Organized, reliable, and proactive with timelines and deliverables
• Looking for a long-term freelance relationship with room to grow as the brand scales