Social Media and Content Manager

About the role

Reporting directly to the Director of Marketing and Communications, the Social Media and Content Manager is a key contributor to the school’s overall marketing and communications strategy. This role blends strategic storytelling with high-level production skills. Working closely with the Assistant Director of Communications, you will ideate, write, photograph, film, and edit compelling content for key communications channels, advancing the school’s reputation and ensuring our digital presence aligns with institutional goals. As the primary visual storyteller on campus, this role manages the end-to-end production of assets that connect the AIS community and external audiences to our mission.

Responsibilities

• Create, write, capture, and produce high-quality daily content for AIS’s primary and secondary social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and Vimeo.
• Capture dynamic, professional-grade photography and video across campus activities.
• Script, film, and edit short-form and mid-form video content optimized for specific platforms, with a heavy emphasis on Instagram Reels and video storytelling.
• Perform professional editing, color grading, and organization of photo/video assets.
• Maintain and manage the Canto cloud-based asset library to ensure the school's historical and current media is organized.
• Monitor, analyze, and report on social media metrics to ensure content actively supports school goals.
• Establish clear workflows, production timelines, and communication structures to balance speed and quality.
• Analyze performance and report on progress against KPIs, identifying key insights and recommendations for optimization.
• Proactively manage a school-wide digital calendar using tools like Google Apps, Asana, and Canva.
• Maintain a high-energy, proactive presence in classrooms, assemblies, field trips, and events.
• Serve as the primary creator or visual coordinator for major campus milestones, managing solo shoots (e.g., First Day of School, Holiday Assembly) and multi-photographer logistics for community events (e.g., AIS/EA Day).
• Support routine website updates on agnesirwin.org and the internal site (AIS-ON).

Qualifications & Skills

• Bachelor’s degree in communications, marketing, film/photography, or a related field, with 2–4 years of professional content creation experience (experience in an educational or boutique brand setting preferred).
• Proven proficiency with DSLR cameras, lighting, and audio equipment, alongside advanced editing experience in the Adobe Creative Suite (Lightroom, Premiere, Photoshop) and mobile apps (CapCut, Canva).
• Applicants must provide a portfolio or link to past work demonstrating a mix of professional photography, short-form video production (Reels), examples of social media posts, and brand copywriting.
• Must be available to work on campus daily during regular school hours (8 a.m. to 4 p.m.) with occasional evening or weekend events.

Ideal Candidate Traits

• Combines a sharp communications mind (knowing what story to tell) with technical ability (knowing how to shoot and edit it).
• Responsive to the seasonal rushes of a school cadence and has the stamina and organizational skills to stay ahead of the curve.
• Embraces the AIS mission to empower girls and commits to our DEIB Philosophy.
• Comfortably navigates all three academic divisions and athletic departments, building trust with administrators, faculty, and students.
• Demonstrates a dedication to continuous growth in diversity, equity, inclusion, and belonging.
• Values collaboration and working in a multicultural environment with empathy and respect for different viewpoints.
• Willing to engage across differences with understanding and contribute to the school community as a coach, advisor, chaperone, or club leader.

About The Agnes Irwin School

The Agnes Irwin School is a Pre-K through 12, all-girls' school located in Rosemont, PA.