Social Media & Marketing Manager

Social Media Strategy & Growth

Own the direction and growth of The Training Center's social media presence across TikTok, Instagram, YouTube, and Facebook. Develop and execute a social media marketing strategy that builds brand awareness, drives engagement, and supports conversion goals.

Social Content Creation & Storytelling

Create engaging, platform-native social media content that brings our brand, our students' stories, and our impact on the skilled trades industry to life. Develop segmented content and messaging tailored to different audiences. Proactively work across multiple stakeholders to film content.

Cross-Functional Collaboration

Proactively work across multiple stakeholders to film video content. Confidently drive collaboration with instructors on industry trends and point-of-view perspectives that position them as thought leaders and experts in the skilled trades space.

Paid Social & Analytics

Manage paid social strategy, including boosting, sponsorships, and budget optimization. Use social analytics to continuously guide content and channel strategy, identifying what's working and where to invest.

Influencer & Partnerships

Identify, build, and manage relationships with social media influencers and partner communities to extend our reach and credibility with target audiences.

Marketing Campaigns & Channel Support

Support the Director of Marketing in leading marketing campaigns and executing initiatives across the full media mix of owned, earned, and paid channels. Manage email and nurture campaigns, support website edits and CMS updates, conduct market research, and assist with paid media efforts as needed.