Social Media Account Manager

About the role

We are looking for a Social Media Account Manager to lead strategic social initiatives and strengthen digital engagement for a Long-term Contract position based in New York, New York. This role will shape channel strategy, oversee content planning, and drive campaign execution across key social platforms. The ideal candidate brings a strong understanding of audience growth, brand storytelling, and performance optimization using modern social media tools and data-informed insights.

Responsibilities

• Develop and manage cross-platform social media plans that align with brand goals and audience engagement targets.
• Create, organize, and refine social content calendars to support consistent publishing and timely campaign delivery.
• Lead the execution of social campaigns from concept through launch, ensuring messaging is clear, on-brand, and results-driven.
• Monitor platform performance and engagement trends to recommend adjustments that improve reach, interaction, and overall effectiveness.
• Partner with internal stakeholders to translate business priorities into compelling social storytelling and content strategy.
• Optimize organic social presence by identifying opportunities to expand visibility, strengthen community engagement, and support discoverability.
• Use LinkedIn and other relevant platforms to build targeted audience engagement and elevate brand positioning.
• Manage social media tools for scheduling, publishing, listening, and reporting to maintain efficient day-to-day operations.

Requirements

• Proven experience managing business-focused social media accounts and delivering measurable campaign results.
• Strong knowledge of social media strategy, content development, and multi-channel campaign planning.
• Hands-on experience with social media tools used for publishing, analytics, and performance tracking.
• Demonstrated ability to create effective content strategies tailored to different audiences and platforms.
• Familiarity with LinkedIn best practices, including audience engagement and brand communication.
• Understanding of organic search principles and how social content can support broader digital visibility.
• Excellent written communication skills with the ability to adapt tone, messaging, and format for social channels.
• All applicants applying for U.S. job openings must be legally authorized to work in the United States.

Benefits

• Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
• Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.
• Visit roberthalf.gobenefits.net for more information.