Social Marketing Strategist

Insomniac’s Clubs Division is focused on creating a best-in-class experience for our Headliners. Our expanding roster of club partners includes some of the world's top venues, delivering performances from globally renowned DJs backed by top-notch sound and visuals. The diverse calendar of events celebrates the electronic dance music community and culture, offering an endless range of experiences. Insomniac Clubs is a separate entity from Insomniac Events, focused on curating and managing unique nightlife experiences.

About the role

The Marketing Coordinator’s primary role is to support the Marketing department in executing the overall marketing strategy for our venues. This position is responsible for posting across multiple social media platforms, effectively communicating in the company’s voice to its followers, and growing that following. The Marketing Coordinator will play a role in the development and execution of new creative marketing initiatives, coordinating with artists teams, driving ticket sales, as well as community outreach programs designed to cultivate relationships to grow the company's presence and customer base. This is not a remote position and based full time in our Glendale, CA office and on site at various event locations as needed.

Responsibilities

• Coordinate project management of content creation and assets for each show
• Coordinate with artists managers and agents for approvals, announcement timelines, and marketing efforts to drive ticket sales
• Create and update venue FB events, Bandsintown listings, etc.
• Distribute assets to staff members, promoters, and artist teams weekly on announcement
• Maintain and update venue websites with optimized SEO, assets, photos, and media
• Maintain a multi-platform social media schedule of content and posts designed to grow our social media reach and followership, while engaging with our customers creatively and helping increase ticket sales
• Create fun and viral content for venue socials (TikTok, Instagram, Threads, X, and Facebook)
• Create advertising campaigns on Meta & TikTok for each show campaign
• Assist with deployment of weekly email newsletters, dedicated email blasts, SMS campaigns, and upkeep of email segmentation audiences
• Develop and grow community outreach programs with local businesses, colleges, and organizations
• Introduce new ideas, marketing practices, platforms, and applications that will help keep our efforts ahead of the curve from our competitors
• Onboard and coordinate teams of third-party promoters and affiliate networks
• Coordinate in-venue marketing activations
• Hire, onboard and train various team members as needed
• Perform other duties or tasks as assigned

Requirements

• Four-year degree in applicable field of study
• 2+ years of Marketing experience
• Must be 21 years of age or older (required for working in the venue during operations)
• Active social media user (TikTok, Instagram, Threads, X, Facebook, YouTube, Snapchat)
• Proficient with Microsoft Word & Excel, Google Docs & Sheets
• Experience with Facebook/IG Business Manager, Google AdWords, and Analytics preferred but not required
• Familiar with popular electronic music artists and DJs
• Have a desire to work in the entertainment industry
• Self-motivated, task-driven, and able to thrive in a fast-paced work environment

Work Environment

• Must be able to tolerate loud noise levels & busy environments in dynamic work locations
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines and work events

Pay

Hourly Pay Range: $20.00 - $26.00 USD (CA applicants only).